Enterprise intellectual property strategy refers to the strategies and means for enterprises to use the intellectual property system to confirm, protect and utilize intellectual property rights in order to obtain and maintain competitive advantages in the market, thereby seeking the best economic benefits. Intellectual property strategy can be divided into three categories according to the different rights holders: national intellectual property strategy, industry or industrial intellectual property strategy, and enterprise (public institution) intellectual property strategy. Compared with the intellectual property system, intellectual property strategy essentially belongs to the study of how to effectively use and implement the intellectual property system within the context and framework of the system. In other words, the intellectual property system is the basis of the intellectual property strategy and stipulates the nature and content of the intellectual property strategy. The intellectual property strategy is the comprehensive design planning and overall application of the intellectual property system.

Characteristics of intellectual property strategy:

1. Legality. Enterprise intellectual property strategy is based on the intellectual property legal system, including two aspects: ① It has the characteristics of legal confirmation. Every step of the use of an enterprise's intellectual property strategy must be subject to legal norms, especially intellectual property legal norms. Legal norms are the rules of conduct for formulating an enterprise's intellectual property strategy: ② Legal norms, especially intellectual property legal norms, are very important to the realization of enterprises' intellectual property rights strategies. The goals of intellectual property strategy also have a reliable safeguarding effect. The development, utilization and optimal allocation of corporate intellectual property resources are the result of effective legal protection of intellectual property and strategic use of intellectual property, and both are indispensable.

2. Confidentiality. Enterprise intellectual property strategy is directly related to enterprise business strategy, and is actually an integral part of the enterprise's overall development strategy. The implementation of an enterprise's intellectual property strategy involves intelligence analysis of the enterprise's economy and technology, market forecasts, new product trends, and the operator's business strategic intentions at a certain stage. If it is mastered by the enterprise's competitors, it will be extremely detrimental to itself. influence. Therefore, corporate intellectual property strategies that involve commercial secrets should be kept confidential, and corporate intellectual property strategies therefore have the characteristics of confidentiality.

3. Temporal and regional. This characteristic is determined by the temporal and regional characteristics of intellectual property rights. In terms of timing, if the intellectual property term corresponding to a certain intellectual property strategy expires or is terminated early for any reason, the relevant intellectual property strategy should be adjusted in a timely manner. In terms of regionality, when formulating and implementing intellectual property strategies, enterprises should take into account the place where intellectual property rights are generated. This is extremely important for enterprises to implement international intellectual property strategies and develop international markets.

4. Overall non-independence. Enterprise intellectual property strategy is part of the enterprise's business development strategy. The implementation of its goals and other enterprise strategies are often mutually inclusive and intertwined. It is difficult to achieve satisfactory results by simply applying them. Take trademark strategy in corporate intellectual property strategy as an example. It is closely related to corporate marketing strategy, advertising strategy, market competition strategy, and corporate image strategy. However, the overall non-independence does not exclude the relative independence of corporate intellectual property strategies, which have their own development rules.

Main content: Enterprise intellectual property strategy is a marginal subject that spans law, economics, technology, culture, sociology, psychology and other disciplines. Of course, its foothold is still both legal and economic. Our country's current research on this issue is mainly at the macro level, and the research on the more operational micro level has not yet been in-depth. Even at the macro level, the research on many issues is still blank.

Research content:

1. Basic theory of corporate intellectual property strategy;

2. The status of corporate intellectual property strategy in corporate development;

3. The relationship between corporate intellectual property strategy and other corporate development strategies;

4. How to optimize the allocation of corporate intellectual property resources in the corporate economy;

5. Enterprise Types of intellectual property strategies and specific implementation strategies;

6. The relationship between corporate intellectual property strategies and the establishment of modern enterprise systems;

7. Intellectual property strategies of different types of enterprises;

8. Legal protection issues for corporate intellectual property strategies;

9. Implementation of corporate intellectual property strategies in developed countries and its implications for Chinese companies.