Shanghai is actually a business. Let’s use a food example to name it

Shanghai:

Food:

1. Preparation period

1. Prepare legal documents: You need to enter the local quality inspection\health inspection\company's business license\tax registration certificate\health license\trademark registration certificate\enterprise A copy of the code certificate and the local quality inspection\health inspection\food access permit and if you are an agent in the country, you also need a copy of your company's business license\tax registration certificate\health license\enterprise code certificate.

**Product details list**Quotation list including tax for the product**Your own business card.

Put the above in a document bag and submit it to the supervisor or person in charge of the purchasing department of the supermarket

2. Prepare samples of the products you want to enter the supermarket, tastings, company profiles and honorary certificates (green food label certification and quality standard certification and honorary provincial excellence\municipal excellence\ministerial certification) (Excellent), your own business card.

Put the above items in a sample bag and submit the legal document bag to the supervisor or person in charge of the supermarket's purchasing department.

* **Bring more tasting products, which may reduce the entry fee***

2. Negotiation period

1. When you go to the supermarket, you must first get to know your purchasing department The number of personnel and each category they are responsible for, who is the director of your product and the director of the purchasing department. Their contact information and lunch break time. If you have extraordinary abilities, it is best to understand their preferences.

Most Good methods: 1. Understand the bulletin board of the purchasing department

2. Understand the department’s handymen

3. Understand through past business or other companies’ business.

Know yourself and the enemy, and you will be victorious in every battle!!

2. Understand how supermarkets operate, and what kind of supermarkets they are (domestic large chains, international large chains, or chains in this city) selling in other areas Status, etc.

3. Understand his settlement method, whether it is batch settlement (settling by pressing one batch of payments for one batch of goods, always pressing one batch of payments, and settling if he does not cooperate), or Monthly settlement (two methods, 01 to monthly settlement of full payment, no matter how much is purchased, 02 to monthly settlement based on the actual sales quantity, unsold items will be settled when they are sold out), and the other is settlement in 45 days, in cooperation with You must understand his settlement method before negotiating, so that you will not be passive during negotiations. Understand the settlement method of similar products so that you are aware of it. Whether there is an entry fee, how much each item is, whether to pay cash or goods in exchange for the fee. Yes. There are no display fees on the shelves, how much the Duitou (floor display) charges, whether there are any festival fees or special deductions, the amount of store celebration fees, the control of the loss and damage rate of products entering the supermarket, etc., all need to be understood in detail. .

4. Understand the operating situation of the supermarket, the size of the sales volume and the structure of the products sold. Is it better to sell low-priced products or high-priced products? I have summarized the method myself. Yes 01. Randomly check the production date of famous brand products 02. Look at the product display in the supermarket 03. Touch the famous brand products that you think have the best sales in the local market with your hands and see if there is dust on your hands, you can deduce the operation of the supermarket Good or bad.

5. After understanding the above situation, we will officially enter the negotiation stage. Based on what we understand, we will put our own advantages, product quality, advertising, reasonable price, and uniqueness of the product into consideration. Selling points, promotional interactions with supermarkets, create the possibility of a win-win situation. The details of the negotiation are suitable for each person. Generally, this will lead to successful entry into the supermarket.

As for C-level stores, it depends on the specifics. Different franchise stores have different requirements

Let’s give an example to illustrate

Franchise information

Store level operation and large area franchise fee business scope

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F-level store 15,000 square meters above 100 square meters including third-level maintenance (quick repair)

E-level shop 15,000 square meters above 100 square meters including beauty treatment

D-level shop 150 square meters The above 30,000 includes decoration and beauty shops

C-level stores

RMB 50,000 for above 200 square meters including Category III repairs and beauty decoration

RMB 100,000 for B-level stores over 300 square meters including Category II maintenance and beauty decoration

RMB 150,000 for A-level stores over 500 square meters Category 1 Maintenance and Beauty Decoration

This is the grading standard of a Cheku chain store

I don’t know if I explain it this way, can you understand?