one is a product line of nike, which is the brand of American star Michael Jordan himself. The sign is that Michael Jordan is dunking. The other is China clothing brand called Jordan. The sign is a little man dribbling the ball. Because they are different brands in two countries, the logo is different.

in 212, Michael Jordan, an American NBA basketball star, thought that the registration of these trademarks damaged his name right, and filed an application with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce, demanding that the relevant registered trademarks of Jordan Company be revoked. The Trademark Review and Adjudication Board believes that there are some differences between the trademark words "Jordan" and "QIAODAN" and the applicant's name "Michael Jordan" and its Chinese translation. Moreover, "Jordan" is a common surname in Britain and the United States, and it is difficult to determine that there is a natural correspondence between this surname and the applicant's name. The Trademark Review and Adjudication Board also believes that the registration of the disputed trademark does not constitute misleading the public, disrupting the order of trademark registration and other situations that harm the interests of the public and disrupt public order as referred to in the Trademark Law. Did not agree to Michael Jordan's lawsuit.