In 1964, at a product evaluation meeting gathered by Chinese beer authorities, a new product defeated all the old-brand beers in China and won the first place. This beer was named "Snow Beer" because of its rich foam, white as snow, and long-lasting fragrance like flowers.

In 2002, China Resources Snow Beer (China) Co., Ltd. made every effort to build Snow Beer into a national brand. Snow Beer has always been deeply loved by the brand for its fresh and light taste and its positive, enterprising, challenging and innovative brand personality. It is widely loved by consumers across the country and has become the favorite beer brand among contemporary young people.

Since 2002, Snow Beer has been officially recognized as a "Chinese Famous Brand" product by the General Administration of Quality Supervision, Inspection and Quarantine many times. In September 2007, the Trademark Office of the State Administration for Industry and Commerce recognized the "Xuehua" trademark as a "well-known trademark in China".

In 2005, Snow Beer became the largest-selling beer brand in the country with a single product sales volume of 1.58 million liters. In 2006, Snow Beer became the fastest growing and most valuable beer brand in China, with its brand value reaching 11.185 billion yuan. After ranking first in the country in terms of single-product sales in 2006, Snowflake reached a record high in 2007, with sales of 5.1 million kiloliters, once again retaining the title of No. 1 in single-product sales in China's beer industry. In 2007, the brand value of Snow Beer reached 13.658 billion yuan. In 2008, Snowflake's single-brand sales increased by 19.1%, with sales volume reaching 6.1 million kiloliters. Snowflake won the title of "No. 1 single-brand sales in the country" for the fourth time, and became the world's No. 1 beer brand in sales, with a brand value of 15.3 billion yuan. In 2009, the Snowflake brand value increased to 15.743 billion yuan.

March 2007 In 2006, the national production and sales volume of China Resources Snowflake exceeded 5 million kiloliters for the first time, and the sales volume of Snowflake single product was the first to exceed 3 million kiloliters, both ranking first in the country.

In May 2008, Snow Beer (China) Co., Ltd.'s national production and sales volume in 2007 was 7 million kiloliters, and the sales volume of Snowflake brand single product reached 5.1 million kiloliters, both ranking first in the country.

March 31, 2009 Snow Beer’s single product sales reached 6.1 million kiloliters in 2008, becoming the world’s No. 1 beer brand in sales.

In March 2010, the sales volume of Snow Beer single brand ranked first in the sales volume of similar products in the national market in 2009.

March 2011 The sales volume of China Resources Snow Beer Company and Snow Beer single brand ranked first in the sales volume of similar products in the national market in 2010.

According to data released by the National Bureau of Statistics in March 2012, China Resources Snow Beer’s sales in 2011 exceeded 10 million tons, ranking first in the national beer industry, and Snow’s single-brand sales ranked first in the national beer market. One person. At the same time, data from the Beer Branch of the China Brewing Industry Association shows that China's annual beer sales in 2011 were 48.99 million tons. The production and sales of China Resources Snow Beer and the production and sales of the Snow Beer brand in 2011 ranked first in the same industry and similar products in the country.