What is a trademark?

A trademark is a mark used by producers or operators of goods in the production, manufacturing, processing, selection, and distribution of goods, or a mark used by service providers in the services they provide. To distinguish the source of goods or services. As a product of the modern economy, trademarks are characterized by a combination of words, graphics, letters, numbers, three-dimensional symbols, colors, or a combination of the above elements. In short, a trademark is your brand.

What does trademark registration look like?

Trademark registration refers to a system in which trademark users apply to the trademark authority for registration and request the trademark authority to approve registration in accordance with the conditions, principles and procedures prescribed by law. The act of obtaining exclusive rights to a trademark. Only trademarks approved and registered by the state can be called registered trademarks.

What are the advantages of registering a trademark?

Trademark registration plays a multi-faceted role. It has practical significance for consumer behavior, enterprise construction and development, and economic development and progress. Regarding the advantages of trademark registration, Bajie Intellectual Property Trademark Network believes that the main points are as follows:

Easy to identify

For consumers, trademarks help consumers identify and distinguish Suppliers of goods or services also help consumers choose and purchase goods or services they trust in the market, and guide consumers to consume the brand, thereby achieving the desired marketing effect. f run a business. Consumers recognize the product and accept the brand, which further generates the value of the trademark. Among a large number of products, they can identify the products they trust at a glance through the trademark.

Provide legal protection

Trademark registration is the prerequisite for legal protection of trademarks and the most important legal basis for determining exclusive rights to trademarks. Unregistered trademarks are not protected by rights. If others approve the registration of the same trademark or a similar trademark, they may be prohibited from using it at any time. On the contrary, once a trademark user is allowed to register a trademark, he also obtains the exclusive rights and legal protection of the trademark, killing two birds with one stone. Under the protection of the law, no one may infringe and no one may use it without authorization. This effectively prevents others from registering identical or confusing trademarks on the right holder's exclusive goods or services, and actively and effectively protects enterprises.

Build an exclusive brand

Now is the era of brand protection, and brand value is very important to enterprises. As a concentrated expression of a brand, a trademark is an important intangible asset and industrial property right of an enterprise. Like other properties, it is considered the most important component of a business's wealth. Successful trademark registration is the first step for us to build our own brand. At the same time, we should try our best to protect our brand, avoid infringement, and lay the foundation for the future brand system.

Enhance corporate image

A successful trademark will help producers or operators continuously improve or stabilize the quality of products or services. On the basis of ensuring the quality of products or services, adhere to healthy and orderly competition and advertising. "Trademark construction is not a trivial matter. The cultivation of a good trademark can not only establish the reputation of the enterprise, but also become a symbol and carrier of the enterprise's quality. It can also bring unlimited economic benefits to the enterprise and enable the development of the enterprise to enter a virtuous cycle.

Improve competitiveness

High-quality products and services will make trademarks more and more famous. Well-known trademarks will enhance the market competitiveness of products and serve as the basis for consumers to understand and remember goods and services. The stronger it is, the higher its dominant position among consumers is. For enterprises, it is easier for products to enter shopping malls or supermarkets for sale, and services can gain a good reputation, thereby winning more consumer trust and demand.

Realization of trademark transactions

Although a trademark is an intangible asset of a company, its value can be tangibly measured when the trademark is idle or under other circumstances. Transfer, license, etc. for other paid persons to use, exchange for corresponding economic benefits, or realize its value through pledge

Lack of trademark awareness

China's trademark registration is in Beijing. It is unified. Once registered successfully, it will have exclusive rights and uniqueness across the country. However, some operators believe that a registered trademark is irrelevant with a business license, which is a serious misunderstanding of the value of a trademark. Registration has national applicability, and a business license is different from trademark registration. You can apply to the local industrial and commercial department, and it can be approved as long as there is no duplication in the local area.

Suppose the operator of goods or services is operating well, but fails to register a trademark in time and take measures to prevent corresponding infringement risks. "Once a trademark infringement is registered by others, it is an effort to register the trademark for others. On the contrary, he becomes an infringer. Losing legal protection due to the lack of basis for protecting rights will undoubtedly bring huge economic losses and brand losses to the enterprise.

In short, trademarks are a powerful tool for corporate strategic development. Registering trademarks is of great significance to guide brand awareness and consumption, provide legal basis, create exclusive brands, enhance corporate image, and enhance competitiveness. Mastering the knowledge of trademark registration plays an irreplaceable role in the long-term development of an enterprise.