Appearance patent and trademark are two different concepts.

Appearance design is an indispensable part of the overall quality of the product, also known as "industrial design", which refers to the shape, pattern or combination of the product, as well as the combination of color, shape and pattern. A new design that is aesthetically pleasing and suitable for industrial applications.

Benefits of applying for a patent

1. As an intangible asset, patents have huge commercial value and are an important means to enhance the competitiveness of enterprises.

2. Enterprises applying for patents on scientific research results are the basis for enterprises to implement patent strategies.

3. The quality and quantity of patents are a reflection of an enterprise’s innovation capabilities and core competitiveness, and are a symbol of an enterprise’s identity and status in the industry.

4. Enterprises can obtain long-term returns by applying the patent system.

5. The possession of patents by enterprises is a necessary prerequisite for applying for various science and technology plans and projects such as high-tech enterprises and innovation funds.

Benefits of applying for a trademark:

1. It makes it easier for consumers to recognize the brand for shopping and create a brand effect;

2. Increase the visibility of the product and establish a brand image;

3. The trademark registrant has the exclusive right to use the trademark and is protected by law to prevent counterfeiting;

4. Prepare for applying for a well-known trademark;

5. Trademark It is an intangible asset whose price can be evaluated and its value can be realized through transfer, licensing or pledge;

6. Enhance customers’ information about products or services;

7. Trademark is a necessary condition for quality inspection, health inspection, bar code, etc.

Reference materials:

Article 2 of the "Patent Law Implementing Rules" also stipulates: "Utility models as mentioned in the Patent Law refer to the shape, structure or combination of products. "A new technical solution suitable for practical use", that is to say, a utility model patent proposes a new solution for the shape, structure or combination of machines, equipment, devices, appliances or devices, and the new solution can be used industrially Make a product that has practical value or practical use. Utility model patents compared with invention patents