The cream is full of red fat, and Xinghua Hairy Crab "runs rampant" on the Shanghai-Nanjing Line
What kind of "burning moment" will be ushered in when the "land of plenty" meets the "Pearl of Taihu Lake"? On November 18th, xinghua city held a promotion meeting of the national geographical indication agricultural product "Xinghua Hairy Crab" in Wuxi, demonstrating to the people of Xicheng the beautiful ecology, the scenery of rivers and lakes and the unique quality characteristics, production methods and cultural accumulation of hairy crabs. A number of sub-brands such as "Hong Gao" and "Cream Mantang" under the brand of "Xinghua Hairy Crab" set up stalls and "sipped" on the spot at the Taihu Lake.
as "the first county (city) of China river crabs", the hairy crabs in Xinghua are sold all over the country by virtue of large-scale breeding and brand influence. Shanghai-Nanjing line is the main selling place of Xinghua hairy crabs. In recent years, it has been attacking the city from Shanghai and Suzhou to Nanjing. Now it has won the gold-lettered signboard of "National Geographical Indication Agricultural Products", and Xinghua hairy crabs are more emboldened, "rampant" along the Shanghai-Nanjing line and sell well in the Yangtze River Delta.
The rivers and lakes are clear and the hairy crab cream is full of red grease
"Half a bay of flowing water is like a thousand rivers and moons, and a bead of sand sinks." This poem by Zheng Banqiao, a famous person in Xinghua, tells the beautiful scenery and regional features of the water town. Xinghua is a state-level ecological demonstration city with the most typical characteristics in the middle and lower reaches of the Yangtze River. It is dotted with five lakes and eight swings, and more than 1, large and small rivers weave criss-crossing waters. It is an ideal home for river crabs to inhabit and grow.
"Xinghua has advantages in agriculture and features in water." Ni Jianming, deputy director of the Agriculture and Rural Bureau of xinghua city, introduced that Xinghua is located between Jianghuai and the abdomen of Lixiahe area in northern Jiangsu, with dense lakes and criss-crossing rivers. The soil in the territory has the advantages of both clay and sand. It is one of the areas with the most moderate breeding distance for hairy crabs to migrate to shallow seas. The water quality is cool and pollution-free, and the water body is rich in aquatic plants and plankton resources. It is an inland fresh water area especially suitable for hairy crabs breeding.
Xinghua's good ecological, geographical and water and soil conditions have bred hairy crabs that are full of confidence and can't be reached by crabs. The crab culture area in Xinghua is as high as 8, mu, with the largest trading market in China. It is known as the "Crab Wall Street" in China, and the only "China Xinghua Crab Price Index" has been compiled and released online, which has the largest crab trading center and the most influential price formation center in China and has become a weather vane to lead the price of crabs.
The back of Xinghua Hairy Crab is bluish gray, smooth and shiny. The crab belly is bright white and has a jade beauty; Crab legs are yellow and dense, and golden claws have a strong sense of flesh. At maturity, the paste in the male crab is as red as fire, and the crab fat is delicate and tender. The female crab crab yellow tastes delicious and crisp, the crab meat is full, the taste is fresh and tender, fresh and sweet. In addition to the "sexual characteristics" such as green shell, white belly, golden claws and yellow hair, there are also "personality characteristics" such as cream red and fat full.
Crab became attached to literature, which gave birth to the unique "crab culture" in the water town.
Excellent quality made Xinghua hairy crabs famous far and wide. In 29, Xinghua Hairy Crab was granted the right to use collective trademarks and products protected by geographical indications. In 211, Xinghua Hairy Crab became a regional public brand of agricultural products in China. In 217, Xinghua Hairy Crab won the "Gold Award of the 11th China International Agricultural Products Fair". In 22, Xinghua Hairy Crab was successfully selected into the list of Jiangsu provincial agricultural products brands and won the "Most Influential Brand of the 11th China International Agricultural Products Fair".
In p>22, Xinghua Hairy Crab was selected as a national geographical indication agricultural product, which gave the agricultural products in this region a "soaring wing". Sun Xinbing, director of the Quality Supervision Department of Taizhou Agricultural and Rural Bureau, introduced that Xinghua hairy crabs have unique quality characteristics, specific production methods, unique natural ecological environment and human and historical factors. In September this year, Taizhou City named the top ten regional public brands of agricultural products, and Xinghua Hairy Crab ranked first among the top ten brands.
"Geographical indications are an effective carrier to promote the economic development with regional characteristics and a strong support to promote rural revitalization." Fang Jinhai, head of the Quality Supervision Department of xinghua city Agriculture and Rural Bureau, said that in order to further promote the protection and development of agricultural products with national geographical indications, Xinghua has introduced excellent new varieties of river crabs such as Changjiang No.1, Changjiang No.2, Jianghai No.21 and Noah No.1, revised and improved a series of standards such as Xinghua Technical Specification for Ecological Hairy Crab Breeding and Xinghua Technical Specification for Mixed Culture of Hairy Crab, Shrimp and Crab, and steadily promoted the ecological, standardized, landscaped and recreational transformation of breeding ponds.
The beautiful water environment has not only nurtured "absolutely beautiful" hairy crabs, but also cultivated generations of literary masters who sang about their hometown. When literature became attached to crabs, a unique "crab culture" was generated. "There are thousands of clear waters in the river, and there are no piles of yellow flowers in the fields", "The breeze is swaying and cutting bamboo shadows, and fish and shrimp are playing with crabs all over the pond", and when "the autumn wind is blooming and playing with crabs in the pond", you can "go to Chongyang in the festive season, hold tender ginger", and savor "the tender jade is both covered with chelates, and the shell is convex with red fat and fragrant" ... to taste the long ancient rhyme in poetry, and the delicious taste of Xinghua hairy crabs.
The "rampant" Shanghai-Nanjing line originated from the "totally beautiful" hairy crabs in Xinghua.
Good products should also be frequently shouted. "Industrial revitalization is the forerunner of rural revitalization, and brand building is the key to industrial revitalization." Tan Chengyang, director of the Agricultural and Rural Bureau of xinghua city, said that Xinghua is an advantageous area of characteristic agricultural products in Jiangsu Province and an advanced county (city) of crab industry in China. The first county-level agricultural product brand construction and operation center was established, focusing on promoting the regional public brand of agricultural products led by hairy crabs. The brand image of "enough weight and enough fat" and "perfect beauty without crabs" is deeply rooted in people's hearts.
For four years in a row, xinghua city held the Crab Festival and started the fishing season to promote Xinghua hairy crabs. In 22, Xinghua held the announcement of regional public brand strategy of Xinghua Hairy Crab, held the launching ceremony of the title of "Xinghua Hairy Crab" Shanghai-Nanjing High-speed Railway in high-speed railway station, Hongqiao, Shanghai, held colorful festivals with the theme of "Xinghua Hairy Crab", and carried out various media image publicity with the theme of "Xinghua Hairy Crab". For the first time, Xinghua Crab Food Competition takes Xinghua hairy crabs as specific raw materials. At the same time, it excavates 58 crab foods and arranges them into Xinghua Local Cuisine, the Hometown on Taste Buds.
At the same time, Xinghua has also opened brand direct stores, specialty stores and exhibition shops for hairy crabs all over the country, opened the official flagship store of Tmall online and WeChat WeChat official account online mall, and created a "crab street", creating a miracle of network popularity with 11 million Tik Tok topics exposed, 27 million headline topics exposed, 85 million crab Weibo read and 222 million overall exposure, which set off a hot sale of hairy crabs in Xinghua all over the country. It is estimated that the output of river crabs in xinghua city is expected to exceed 7, tons this year, and the online and offline transaction volume can reach 17 billion yuan, making it a pillar industry and an industry for enriching the people, and making good land and water a "cornucopia" for rich farmers.