1. NIKE: 1. In 1971, student Carolyn Davidson designed the first Swoosh logo because the goddess of victory named Nike had a pair of dancing wings.

2. 2. In 1978, Nike's Swoosh logo changed from a frame to a solid shape, appearing below the standard words, making it more eye-catching.

3. In 1985, the logo was combined in a square, creating positive and negative effects.

4. Nowadays, the Swoosh (meaning "swish") logo is used separately according to needs. Because it is so eye-catching and unique, every Nike product has this mark.

2. ADIDAS: Adidas adopted the clover trademark for the first time in 1972. The clovers represent the Olympic spirit and are also the goals that athletes have always pursued - "higher, faster, stronger".

Many people think that the clover design represents a blooming flower. In fact, it originally represents the world map, connecting the three continental plates. It also symbolizes the work of Adidas founder Adi Dassler on sports shoes. The three straps sewn.

"Clover" will only appear on the classic series of products. All other products will use the new "three stripes" trademark, which represents the brand's high-quality connotation and future prospects.

3. KAPPA: At a fashion show in 1970, a pair of male and female models sat down to rest between work. The photographer accidentally captured this scene. It happened that the chairman of Kappa wanted to inject more humanity into the Kappa brand. Elements, I chose this back-to-back picture of a man and a woman as the logo. As a result, this romantic character mark has been used to this day and has become a visual symbol that is popular around the world.

Kappa is the 10th letter of the Greek alphabet. Kappa's logo is pronounced Omini (Gemini). The reason why this pair of men and women sit back to back is because Kappa believes that men and women can share the joy of sports together. And men and women should also support each other to achieve their goals, both on and off the court.

4. Mizuno: MIZUNO is the pronunciation and meaning of Mizuno’s boss’s name, and the meaning of the logo is “runbird”. The logo is a bird called "Mickey Basili", which is the fastest bird running long distances. The bird looks like the one on the Mizuno logo when it's standing.

5. PUMA: Adidas's brother brand - Puma is the transliteration of the English "cougar" puma. Cougars usually do not live in groups and like to travel alone, just like today's consumers pursue individuality.