Vanke Enterprise Co., Ltd. was established in 1984, entered the real estate industry in 1988, and became the second listed company on the stock exchange in 1991. After more than 20 years of development, it has become the largest residential development enterprise in China, with its business covering the three major economic circles of the Pearl River Delta, Yangtze River Delta, and Bohai Rim, as well as the central and western regions, with a total of 53 large and medium-sized cities. The average annual residential sales volume is more than 60,000 units. In 2011, the company achieved sales area of ??10.75 million square meters and sales amount of 121.5 billion yuan. In 2012, sales exceeded 140 billion yuan. The sales scale continues to rank first in the same industry in the world.
In 1991, Vanke became the second listed company on the Shenzhen Stock Exchange. Its continued growth in performance and standardized and transparent corporate governance structure have enabled the company to win widespread recognition from investors. In the process of development, the company has been selected into the rankings of "Forbes" "World's 200 Best Small and Medium-sized Enterprises", "Asia's Top 200 Best Small Enterprises", and "Asia's Top 50 Listed Companies"; it has won the "Investor Relations" ranking for many times. and other awards for Best Corporate Governance and Best Investor Relations awarded by authoritative international media.
In its many years of operation, Vanke has adhered to the operating principles of “no land hoarding, no land acquisition, and no land acquisition”; it has implemented a business strategy of rapid turnover, rapid development, and relying on professional capabilities to obtain fair returns. The products have always been positioned in the urban mainstream residential market, mainly supplying housing for ordinary urban families. In 2011, 89% of the units sold were less than 144 square meters. Adhere to fast sales and reasonable pricing, and require subsidiaries in various places to achieve a sales rate of more than 60% after the launch of their properties. At the same time, the company adheres to standardized operations and does not pursue high profit margins. The company's cumulative tax payment has exceeded 50 billion yuan since 2005, and its annual tax payment is higher than its net profit.
Vanke believes that adhering to the bottom line of value, rejecting the temptation of interests, and persisting in obtaining fair returns from the market with professional capabilities are the cornerstones of Vanke's success. The company is committed to becoming the most popular and respected enterprise among customers, investors, employees, partners and society through a standardized and transparent corporate culture and a steady and focused development model. With its performance in corporate governance and ethics, the company has won the title of "China's Most Respected Enterprise" eight times in a row.
After years of hard work, Vanke has gradually established its competitive advantage in the housing industry: "Vanke" has become the first well-known Chinese trademark in the industry, and its brands include "Four Seasons Flower City", "City Garden", "Golden Home", etc. The brand is accepted and loved by consumers from all over the world; the "Scene Garden House" developed by the company is the first patented product and the first invention patent in China's residential industry; the company's property services have passed the first batch of ISO9002 quality system certification in the country; Guest Club is the residential industry's first customer relations organization. It is also the first real estate company in China to hire a third-party agency to conduct a comprehensive customer satisfaction survey every year.
Since its establishment, Vanke has always advocated "a healthy and abundant life" and valued work-life balance; it provides employees with space and opportunities for sustainable development, and encourages employees and the company to grow together; it advocates simplicity Interpersonal relationships, committed to creating a working atmosphere that can give full play to employees' talents. In 2011, in the "2011 China's Best Employers" selection organized by Hewitt, a global human resources consulting company, it was named the world's top 25 best employer companies and won the "China's Best Employers" for two consecutive years.
Vanke is committed to leading the industry in energy conservation and emission reduction, and continues to promote the industrialization of green buildings and housing. In 2011, the company successfully applied for 2.737 million square meters of green three-star projects for the first time, accounting for 50.7% of the national total. In 2007, Vanke Construction Research Center was approved by the Ministry of Construction as a national residential industrialization base. The company continues to promote residential industrialization. In 2009, Buildings B3# and B4# of Vanke Beijing Holiday Landscape Project were awarded the title of “Beijing Residential Industrialization Pilot Project”. Dongguan Vanke Construction Technology Research Co., Ltd. has obtained the high-tech enterprise certificate jointly issued by the Guangdong Provincial Department of Science and Technology, the Guangdong Provincial Department of Finance, the Guangdong Provincial State Taxation Bureau, and the Guangdong Provincial Local Taxation Bureau. It is the first recognized high-tech enterprise in the industry. technology companies.
In 2011, the area started for industrialization reached 2.72 million square meters.
The company is committed to continuously improving product quality. As of 2011, 26 Vanke projects have won the "Gold Award for Outstanding Residential Community of the Zhan Tianyou Award". Among them, Tianjin Company's Crystal City, Guangzhou Company's Four Seasons Flower City, and Zhongshan Company's urban landscape projects have successively won the "China Civil Engineering Zhan Tianyou Award".
Vanke actively practices its social responsibilities in the development process. In 2008, initiated by Vanke Enterprise Co., Ltd. and approved by the Ministry of Civil Affairs and the State Council, the Vanke Charity Foundation was officially established. To date, it has donated more than 59.07 million yuan to public welfare projects, with a total expenditure of 17.95 million yuan in 2011. The projects are mainly concentrated in the treatment of serious illnesses of orphans and poor children and environmental protection.
As China's largest real estate development company, Vanke has hundreds of thousands of laborers working hard on Vanke's construction sites every day. Migrant workers returning to poverty due to illness and falling into poverty due to illness have troubled their families and affected their children's education and growth. These issues have always been of concern to Vanke. In April 2011, Vanke announced that it would allocate 5 million yuan from the special corporate citizenship expenses approved by the shareholders' meeting to launch the "Spring Action" project to provide financial aid to those who are unable to afford the treatment of serious illnesses for themselves or their spouses and children due to poverty, or Provide assistance to migrant workers whose children are unable to complete their education due to poverty; and assist and support partners such as construction units to establish a mutual aid system for migrant workers.
Since June 2008, Vanke Charity Foundation began to fund surgeries for orphans and poor children with congenital heart disease. In 30 months, it has completed nearly 1,700 surgeries, with assistance covering all parts of the country. In line with the attitude of being responsible for all donors' donations, the Vanke Charity Foundation ensures that those children who are most in need of help receive the most timely assistance through visits and return visits by corporate volunteers.
Vanke has always focused on leveraging its advantages in its own professional fields and practicing social responsibilities. Since 2006, Vanke has responded to the government’s call and actively participated in the construction of affordable housing and low-rent housing in various places. In 2007, Vanke completed Wanhui Building in Guangzhou. This project was the first low-rent housing project in China funded by a company to explore the housing problems of low-income groups. It was included in the "Pilot Project for Rental Housing for Low-income Groups" by the Guangdong Provincial Department of Construction. The project has not only become a habitat for nearly 1,800 residents, but has also received attention and praise from all walks of life. It has become a useful practice in the field of low-rent housing in China and provided a valuable reference for the widespread construction of low-rent housing. Vanke has completed and is under construction a total of 3.67 million square meters of affordable housing.
In 2008, Vanke donated 124 million yuan to construct public buildings free of charge in Mianzhu, Dujiangyan, Sichuan and other areas severely hit by the Wenchuan earthquake. In the donated construction projects, Vanke comprehensively applied 17 disaster prevention and earthquake reduction technical measures, which not only significantly improved the structural safety of the buildings, making all projects reach the highest level of earthquake resistance, but also paid more attention to disaster reduction, disaster preparedness, and evacuation. practice of concepts.
In July 2013, only one month after Vanke President Yu Liang announced that Vanke would position itself as an "urban supporting service provider" in the future, Vanke Shanghai Branch officially announced Vanke's new development strategy in Shanghai, which is to use 5 In 10 years, Shanghai Vanke will be transformed from a traditional residential developer into a comprehensive urban mainstream developer in all regions and categories.