Now that we have entered a new era, we have gradually become inseparable from such important documents as contracts. The contract seal reflects the will of the parties. How to write a reasonable and legal contract according to the actual situation? The following contents are the "brand transfer agreement" specially compiled by us. Welcome to learn and refer to it. I hope it will be helpful to you. Brand transfer agreement (Part 1)

Party A: _ _ _ _ _

Party B: _ _ _ _ _

Party A and Party B have reached an agreement on the transfer of mobile phone franchise through negotiation, and the agreement is as follows.

1. On the premise of friendly negotiation between the two parties, in order to better operate and manage the mobile phone, Party A transfers the exclusive right to operate the mobile phone to Party B, including all the listed products (the detailed list is omitted), with the goods being RMB _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

iii. party b has the right to operate the exclusive store, but has no right to transfer it (party b shall not transfer the right to operate to others).

iv. when party a takes back the right to operate and party b automatically returns the right to operate, party a shall receive party b's inventory (goods), pay party b according to the purchase price, and return party b's deposit of RMB 2,.

5. from the date when this agreement comes into effect, all the income will be owned by party b, meanwhile, party b will be responsible for the wages, utilities, rent and other related expenses, and party a will be responsible for all the previous expenses.

VI. From now on, the management ownership of the store belongs to Party B, and Party A shall assist Party B to make a smooth transition and coordinate the relationship with the superior company. Both parties shall amicably resolve any disputes or disputes on the basis of mutual respect and understanding.

VII. This Agreement is made in duplicate, with each party holding one copy.

party a (seal): _ _ _ _ _ _ _ _ _ _ _ party b (seal): _ _ _ _ _ _ _ _ _ _ _ _ _

signature of party a's representative: _ _ _ _ _ _ _ _ _ _ _ _. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Tel: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Tel: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ P > date: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ And unable to provide corresponding compensation, the following agreements were reached on the transfer of trademark rights:

1. Contract contents

1. Name of the transferred trademark:

2. Trademark pattern (with the trademark pattern affixed, and the transferor stamped with the sewing stamp)

3. Trademark registration number:

4. Category and commodity of the goods or services included in the registration of the trademark or < Before the signing of this contract, the trademark had signed a non-exclusive (or exclusive) trademark license contract with. This trademark transfer contract shall be completely dissolved as of the effective date

2. After the trademark right is transferred, the rights of the transferee:

a. Types of goods (or types and names of services) that can use the trademark:

b. Geographical scope of the trademark that can be used:

3. Change procedures after the trademark transfer contract takes effect:

Party A (or Party B) will transfer the trademark right in the contract.

III. Nature of trademark right transfer (you can choose from the following items):

1. Permanent trademark right transfer ();

2. Non-permanent trademark right transfer ().

iv. time of trademark transfer:

from the effective date of this contract, or after completing the registration formalities of trademark transfer change, the trademark right will be officially transferred to the transferee.

V. Guarantee of commodity quality:

1. The transferor of the trademark right requires the transferee to guarantee that the treatment of the products marked by the trademark is not lower than the original level of the transferor, and the transferor shall provide the transferee with samples of the products and provide technical guidance or know-how for manufacturing such goods (a technology transfer contract may be signed); You can also provide the product description, product packaging law, product maintenance law, and if necessary, you should also provide a list of customers who often buy the product. In case of non-permanent transfer, the transferor may supervise the production of the transferee and have the right to inspect the production and product quality of the transferee.

2. The transferor shall ensure that the transferred trademark is a valid trademark and that no third party owns the trademark.

3. The transferor guarantees that during the validity of the contract, it will not engage in the goods with the same or similar trademarks in the effective registered area of the trademark, nor will it engage in other activities that compete with the production and sales of the goods.

VIII. Other clauses or other matters that both parties agree on:

1. Settlement of contract disputes: through negotiation, both parties fail to reach an agreement to arbitrate by Taiyuan Arbitration Commission

2. This contract shall come into effect as of the date of signing, and the brand ownership belongs to the international group.

party a (official seal): _ _ _ _ _ _

party b (official seal): _ _ _ _ _ _

legal representative (signature): _ _ _ _ _ _

legal representative (signature). : _ _ _ _ _ _ _ _

_________ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Party A transfers to Party B its online trading account number in _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

article 2, transfer price and related matters

the original ownership certificate number of this store is _ _ _ _ _ _ _ _ _ _ _, and the original ownership belongs to party a. It is now transferred to Party B at the equivalent price of RMB _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ At the same time, Party A guarantees that Party B equally enjoys the rights and obligations enjoyed by Party A in the operation of the original store. After the ownership changes, Party A shall not interfere with any legal business activities of Party B..

article 3, delivery and payment methods

within _ _ _ _ _ days from the signing of this contract, Party A shall deliver to Party B the account number and password of Taobao Store, the account number and password of Alipay, the password protection of Taobao and Alipay (if not, Party B can be assisted to change it), the Alipay number certificate and all other relevant information and materials; Party B shall pay Party A RMB (in words) _ _ _ _ _ _ _ _ _ Yuan only (in figures: _ _ _ _ _ _ _) within _ _ _ _ _ _ days from the date of signing this Contract; Party A shall not charge any other fees from Party B except the related fees mentioned in the negotiation between the two parties. If Party B fails to pay the transfer fee in time, Party B shall pay Party A a penalty of _ _ _ _ _ ‰ of the transfer fee every day, unless the delivery date of Party A is postponed accordingly. If it is overdue for _ _ _ _ _ days, Party A has the right to terminate the contract.

payment method: Alipay transaction (Party B will confirm the payment to Party A if the account password and related information given by Party A are correct)

Article 4, Rights and obligations of both parties

1. Creditor's rights and debts arising from Party A's operation before Party B takes over the operation shall be borne by Party A and have nothing to do with Party B; The certification of this store was originally handled by Party A. After taking over, Party B continued to operate normally in the name of Party A and participated in related activities held by Taobao. However, all legal business activities and creditor's rights and debts generated after taking over were borne by Party B, which has nothing to do with Party A..

2. Party B promises to ensure the legality of the operation after obtaining the ownership of the store, otherwise, Party B shall be responsible for the actions that are harmful to the rights and interests of third parties and the creditor's rights and debts, civil and criminal liabilities arising therefrom, and has nothing to do with Party A..

3. after signing this agreement, party a agrees not to ask _ _ _ _ _ _ Taobao co., ltd. and _ _ _ _ _ _ AliPay co., ltd. for this account password and other related electronic records in any way in the future. If Party A breaches the contract and deliberately withdraws this account, Party B will resort to legal means: or settle the case out of court, and Party A will compensate Party B RMB (in words) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

4. If Party B's business is damaged due to force majeure factors (such as account number theft), Party A has nothing to do with it, but Party A has the obligation to assist Party B to cooperate with Taobao to retrieve the password. However, in case of Taobao's change, update and upgrade, the relevant compensation shall be owned by Party B..

5. after party b takes over, the name of the trade name may be extended or changed according to party b's own convenience, and party a may not agree. All legal operating results after Party B takes over are owned by Party B, which has nothing to do with Party A, and Party A has no right to interfere.

article 5, penalty for breach of contract

if either party violates any of the conditions listed in this contract, the other party has the right to terminate the contract depending on the theory of breach of contract. In case of Party B's breach of contract, Party A has the right to recover the account through Taobao.com and Alipay.com, and the transaction money paid by one party to Party A will not be returned; If Party A breaches the contract, it shall double the amount received as liquidated damages and fully compensate Party B for the actual losses. If there are other damages, you still have to claim compensation.

Article 6.

Party B takes over the operation. If Party A has definite evidence to prove that Party B has sold prohibited goods or engaged in illegal transactions, all the responsibilities shall be borne by Party B itself. Party A has the right to require Party B to rectify immediately. If Party B refuses to rectify, Party A has the right to request Taobao to close the store. The transaction money is not refundable.

article 7,

this agreement is in _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ If this agreement needs to be amended, both parties shall make supplementary amendments through consultation and set up a separate entry on the back of this agreement.

Article 8.

Party A must provide Party B with the following account information and a copy of the account registration ID card:

Taobao Wangwang account number:

account password; Password modification prompt question; Password modification prompts the answer to the question; Registered name; Registered ID number; Alipay account; Alipay password; Password protection prompt question 1; Password protection prompt answer 1; Password protection tip question 2; Password protection prompt answer 2; Password protection tip question 3; Password protection tip answer 3.

article 9.

in the course of performance of this contract, if both parties breach the contract and negotiation fails, both parties can choose to apply to the local arbitration institution for arbitration or bring a lawsuit to the local people's court with jurisdiction according to the contract.

party a: (signature and seal) _ _ _ _ _ _ _ _ _ Tel: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

party b: (signature and seal) _ _ _ _ _ _ _ _ _ _ Tel: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Date: _ _ _ _ _ _ _ _ _ _ _ _ _ Date: _ _ _ _ _ _ _ _ _ _.

sublessor (Party A): _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

sublessor (Party B). On the basis of equality, voluntariness, fairness, honesty and credit, Party A and Party B have reached an agreement through consultation on matters such as Party A subletting the legally leased house to Party B for use, income and payment of rent by Party B to Party A..

I. sublease of the house

The house legally leased by Party A is located in _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

II. Leased purposes

2-1 Leased purposes: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

2-2 Both Party A and Party B promise not to change the use of the house without authorization.

iii. sublease term and delivery date

3-1 Party A and Party B agree that Party A shall deliver the house to Party B before _ _ _ _ _ _ _ _. The sublease period is _ _ _ months, from _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Party A guarantees that the sublease term does not exceed the lease term of Party A..

3-2 when the sublease expires, party a has the right to take back the house, and party b shall return it within _ _ _ days after the sublease expires. If Party B needs to continue to lease the house within the term stipulated in the lease contract, it shall submit a written request for renewal of the lease to Party A _ _ days before the expiration of the sublease period, and both parties will continue to sign the lease contract after Party A agrees.

IV. Rent, payment method and term

4-1 Rent standard and payment method: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _