Evisu. Japanese fashion brand. But South Korea also has this brand now. The two families are unrelated. But the signs are the same. It is said to be a registered trademark of Korea. Evisu, also known as Evisu Genes, is the top jeans brand in Japan. Evisu uses traditional hand-made clothes to create high-quality denim clothes. Evisu's original classical jeans elements and fashionable street style have become the goals pursued by young people and stars. Evisu has attracted attention in European fashion. Evisu's brand logo-"Seagull" (more people think it is like two mountains) was originally hand-painted by Evisu's designer Hidehiko Yamane. Evisu's name comes from the "lucky god" in Japanese folk culture, and it is usually offered with fish and fishing rods. "Shen Fu" and fish are two of Hidehiko Yamauchi's five favorite things (the other three are beer, beauty and golf), so he took them as the names of new products.