First, snail powder has occupied most of the catering market.
Relevant data show that with the development of the Internet, the sales volume of snail powder has been rising linearly every year since 20 14. In 20 19, snail powder ushered in the first year of explosive sales, accounting for13 of the whole snack market in China, and was deeply loved by young people in China.
Second, the consumption concept of China people is gradually internalized.
With the broadcast of Tasty on the Tip of the Tongue, snail powder, a traditional Liuzhou food, has gradually come into the sight of people all over China. Many people are interested in snail powder after watching this food program. From 2065438 to 2007, major video media platforms began to rise, which undoubtedly brought another promotion opportunity to snail powder. Internet celebrities on major mainstream media platforms have recommended traditional China cuisine. China cuisine once brought back the concept of worshipping foreign things and obsessing foreign things in China, and many people began to pay attention to domestic traditional cuisine. Snail powder is sold on the internet with the help of the vigorous promotion of online celebrities. Foreign fast food brands such as KFC, McDonald's and Dicos are affected by some passenger flows.
Third, the competition in the fast food market is fierce.
From another perspective, many domestic brands have emerged in the fast food market, such as Wallace, Zhengxing fried chicken and so on. These domestic brands have given KFC a big impact in terms of cost performance and publicity in recent years. China people are no longer China people, but China people's taste buds and consumption concepts are quietly changing.
Therefore, in the face of such a complicated catering market as China, KFC must produce taste bud products that satisfy China people if it wants to remain active in the public view. Do you have different views on KFC's snail powder? Please leave a message in the comments section below to discuss!