"China's Most Competitive Brand Award" is co-sponsored by Buffett Magazine, World Brand Value Laboratory, and "World Economist Weekly". Since its inception in 2004, it has attracted a large number of people every year. Senior political and economic officials, dignitaries of international organizations, business leaders, and well-known economists at home and abroad have enthusiastically paid attention to and actively participated in this award. It is currently one of the most authoritative and influential awards in the field of Chinese brand research, and is known as the "China Brand Award". "Oscar Award".

In order to have a clearer understanding of brand competitiveness and satisfaction in the Chinese market, and to examine advanced brand management experience and excellent brand cases, the World Brand Value Laboratory conducted research and analysis on nearly 4,000 well-known brands in the Chinese market. On the same day, we compiled the 2010 "China's Most Competitive Brands Report" and based on this, launched the seventh "China'500 Most Valuable Brands", the most authoritative and influential Brand Award. WBVL hopes to introduce more and better brands to buyers through its influence in the global industrial and commercial community and successful experience in brand operation. It also hopes that "China's most competitive brand" can help "word-of-mouth marketing" , Brands with excellent “reputation management” gain greater market share. At present, the evaluation work of the brand survey has been started, and the list of winners will be grandly released in Beijing in February 2011.

Evaluation system:

"China's Most Competitive Brand" is the highest honor for actual buyer satisfaction evaluated by the World Brand Value Laboratory. "China's Most Competitive Brand" is collected by the World Brand Value Laboratory (WBVL) from various well-known brands, and then through qualitative and quantitative analysis, on the one hand, some explicit indicators are quantified, and on the other hand, some factors that are difficult to quantify are used Delphi method and questionnaire survey method are used to screen out candidate brands. The Expert Committee of the World Brand Value Laboratory evaluated the performance of each brand in five aspects: buyer satisfaction, brand reputation, brand innovation, brand influence, and brand leadership, and finally determined "China's Most Competitive Brand". Officially shortlisted brands will have the opportunity to receive important nominations for the 2010 (7th) "China's Most Competitive Brand Award".

World Brand Value Lab is a world-class, international brand and intellectual property professional research institution, well-known in the field of global brand research. The "China's 500 Most Valuable Brands" (also known as the "Oscar Awards" of Chinese brands), which are as famous as "China's Famous Trademarks" and "China's Famous Brand Products", are selected by the World Brand Value Laboratory and enjoy a high reputation in the global brand industry. status.

Brand value evaluation model:

World Brand Value Lab (World Brand Value Lab) emphasizes scientific, independent and impartial research methods. The largest and most complete [Camp; B TOOLS] (enterprise value and brand value evaluation system) in the world independently developed by the laboratory is by far the most credible and influential large-scale enterprise value and brand value evaluation tool in the world. The brand evaluation method used by the laboratory is the currently popular "Economic Use Method". Through comprehensive analysis of the company's sales revenue, profits and other data, we can judge the company's current profitability and use the "Economic Value Added Method" (EVA) to determine the company's profit level. At the same time, the World Brand Value Laboratory uses "[Camp; B TOOLS] (Corporate Value and Brand Value Assessment System)" to calculate the brand's contribution to revenue, and objectively predicts the company's profit trends in the future through mathematical analysis methods and The proportion of future revenue contributed by the brand. Finally, through risk analysis of the market and industry competitive environment, the current value of the brand is calculated.

The evaluation advantages of the World Brand Value Laboratory:

The World Brand Value Laboratory relies on the comprehensive advantages of the World Economist Group and has professional economic and financial analysis talents and mathematical analysis talents. Have strong data collection, processing and comparative analysis capabilities. Provide an objective and pragmatic judgment on the contribution of brand assets to the company's revenue from a financial perspective; effectively divide the costs and expenses related to brand investment, management, and extension.

Through the macro analysis of the market environment and competitive environment and the analysis of finance, financing costs and other systemic risks, we can predict the reliable and stable income stream that the brand can bring in the future, and calculate a Brand value can be used as a valid basis in financial transactions.

The significance of brand value assessment:

The main functions of brand value assessment are: 1) to enhance buyer loyalty; 2) to enhance the influence of the enterprise; 3) to provide support for corporate mergers and acquisitions , provide a basis for brand pricing; 4) allow companies to understand competitors.

Among many intangible assets such as brand, business reputation and intellectual property, corporate culture, quality, profitability, etc., brand as a brand asset is the most important essence of an enterprise...

Independent Fair evaluation organization:

Brand, as a symbol of an enterprise, a guarantee of quality, and a tool for market competition, has long become an intangible asset that merchants must compete for. Obtaining recognition and praise from a large brand review organization is a goal pursued by many companies taking the international route.

World Brand Value Lab is an authoritative brand review organization that adheres to the principle of "independence and impartiality". Relying on its leading position in the field of global brand research, it has created and developed a scientific brand value evaluation system, which has been applied and supported by many well-known companies around the world. The expert think tank of WBVL Laboratory comes from authoritative rating agencies and internationally renowned universities such as Standard & Poor's, JP Morgan, Goldman Sachs, Yale University, MIT, and Cambridge University.