Xiaohongshu's qualification to settle in

Provide company information: the store manager's contact information business address (the address where Little Red Book will send contracts and invoices) and the delivery area of trade mode (domestic trade/cross-border trade).

Upload company qualification:

1. Combine the business license, organization code certificate and tax registration certificate applied by the enterprise in turn into one certificate. If you already have three certificates in one, you can upload them directly. If not, you need to upload three certificates separately.

2. Name and account opening certificate of the enterprise bank: company bank account opening license or application for bank settlement account.

The name, account number, tax address and telephone number of the tax bank.

First of all, you need to choose whether to open a "single brand" or "multi-brand" store.

If you are a brand dealer and a brand authorized merchant, you must open a "single brand store";

If there are multiple brands, you need to open multiple stores;

If you are a businessman, retailer, etc. Be sure to choose a "multi-brand store".

Xiaohongshu does not accept traders and retailers who only sell a single brand for the time being.

Single brand store.

Brand name Tmall official flagship store link (optional)

If your brand is not in the official brand library of Little Red Book, you need to fill in the following fields:

National brand head map (1 750*750 pixel map, size less than 5M, supporting jpg and png formats) brand publicity map (9 750*560 pixel map with size less than 5M can be uploaded, supporting jpg and png formats) brand description (within 30 words) brand introduction (within 140 words).

Multi-brand shop

Official store name Tmall official flagship store link (optional)

Brand qualification

Single brand store

Brand self-management: upload the application form issued by the brand, including the official seal of the brand, and authorize the brand to sell in Xiaohongshu: upload the power of attorney issued by the brand, including the official seal of the brand, and authorize the brand to sell: upload the power of attorney issued by the brand, including the full link of authorization, including the official seal of the licensee and the trademark registration certificate.

Multi-brand shop

Retailer: upload the application form issued by the retailer, including the official seal of the brand. Retailer's authorization to sell in Xiaohongshu: Upload the power of attorney issued by the retailer to sell in Xiaohongshu, which can upload multiple qualifications and cover the whole authorization link. The company's business of stamping the official seal of the brand does not depend on any authorization, and mainly focuses on purchasing vouchers: there is no need to upload qualifications for the time being, but the little red book will be inspected when it is actually sold.

Category qualification, if Xiaohongshu doesn't know the port, you can go to official website to find out.

If you select the Food category:

If it is a manufacturer, please upload the food production license; If it is a business enterprise, please upload the Food Circulation Permit or the Food Business Permit.

If you choose the second kind of "health food/dietary nutrition supplement food":

Please upload the hygiene license of the health food production enterprise or the approval certificate of imported health food.

If you choose the second category "make-up/perfume/beauty tools", "skin care/body care/essential oil" and "toiletries":

If it is a production enterprise, please upload the enterprise hygiene license or cosmetic production license.

If you choose the second kind of "wine":

If it is a production enterprise, please upload the liquor production and sales license; If it is a business enterprise, please upload the Registration Form for the Record of Liquor Circulation or the Liquor Retail License or the Liquor Wholesale License.

If you choose the second kind of children's books/teaching AIDS, books/magazines/newspapers and music/movies/stars/audio-visual:

If your goods contain domestic books, please upload the publication business license.

If you choose the second category "toys/baby carriages", "basic building materials", "hairdressing/hair care/electrical appliances" or "3C digital" and "household appliances"

Category 1: Please upload the national 3C product certification.