The names given by industrial and commercial enterprises to the products they manufacture or sell are trademarks. Trademark is a company's identification of goods. It can be used to distinguish similar goods and services and has a certain legal protection effect.
Trademark refers to a sign used to distinguish goods or services and capable of identifying and distinguishing the source, including text, graphics, colors, sounds and other elements. The role of trademarks is not only to highlight the brand image of goods or services, but more importantly, it constitutes an important part of the intellectual property legal system and has a certain legal protection effect. According to the relevant laws and regulations of our country, a trademark enjoys certain rights protection after registration. The registrant has the exclusive right to use the registered trademark, and can request relevant authorities to stop and compensate for infringement of its trademark rights in accordance with the law. At the same time, a trademark can also become an important asset of a company and can be used for brand marketing, product promotion and other activities. If a company wants to obtain protection of trademark rights, it needs to complete trademark registration through the following steps: 1. Trademark search: Find out whether the trademark you choose is similar or identical to someone else’s registered trademark. 2. Trademark application: Submit a trademark registration application to the State Intellectual Property Office and pay the trademark application fee. 3. Trademark review: The State Intellectual Property Office conducts preliminary review and substantive review of trademark registration applications. 4. Trademark announcement: After obtaining trademark approval, it needs to be announced on the national trademark announcement to allow time for others to raise objections. 5. Trademark certificate issuance: After the announcement period, if no one raises any objection to the trademark, a trademark registration certificate will be issued and the trademark registration will be completed.
How to avoid infringing on other people’s trademark rights? When choosing a trademark, companies should be careful to avoid using signs that are similar or identical to others’ registered trademarks. In the process of trademark use and promotion, confusion with the trademarks of other companies should also be avoided to cause market confusion. In addition, you can timely understand the infringement status of your own trademark through trademark search and trademark monitoring.
Trademark is one of the important intellectual property rights of an enterprise. Establishing and protecting trademark rights is conducive to the brand marketing of enterprises and the improvement of consumer trust. Enterprises must strictly abide by relevant laws and regulations when using trademarks, strengthen trademark management and protection, and prevent infringements.
Legal basis:
Article 12 of the "Trademark Law of the People's Republic of China" Trademarks are signs of goods and services, including text, graphics, letters, numbers, three-dimensional logos, color combinations, etc., and combinations thereof.