E-commerce usually refers to a wide range of commercial and trade activities around the world, in the open network environment of the Internet, based on browser/server application methods, where buyers and sellers conduct various commercial activities without meeting, realizing A new business operation model for consumers' online shopping, online transactions between merchants and online electronic payments, as well as various business activities, trading activities, financial activities and related comprehensive service activities.

E-commerce usually refers to a wide range of commercial and trade activities around the world, in the open network environment of the Internet, based on client/server application methods, where buyers and sellers conduct various commercial activities without meeting. A new business operation model that realizes consumers' online shopping, online transactions between merchants and online electronic payments, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars, and business people from various countries have given many different definitions based on their status and different perspectives and degrees of participation in e-commerce. E-commerce is divided into: ABC, B2B, B2C, C2C, B2M, M2C, B2A (ie B2G), C2A (ie C2G), O2O, etc.

E-commerce is a business activity that uses information network technology as a means and centers on commodity exchange. "E-commerce" and "electronics" are a technology and a means, and "commerce" is the core purpose. All means are created to achieve the purpose. E-commerce engineers are people who use computer technology, network technology and other modern information technologies to carry out related work.

E-commerce is a business activity conducted using network communication technology. Many different definitions are given based on different positions and different perspectives and degrees of participation in e-commerce.

Even though e-commerce has different definitions in different countries or fields, the key is still a business model that relies on electronic equipment and network technology. With the rapid development of e-commerce, it is no longer just Including the main connotation of shopping, it should also include incidental services such as logistics and distribution. E-commerce includes electronic currency exchange, supply chain management, electronic trading markets, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management and automatic data collection systems. In this process, information technologies utilized include: Internet, extranet, email, database, electronic catalog and mobile phone.

First, e-commerce is divided into broad and narrow e-commerce. E-commerce in a broad sense is defined as using various electronic tools to engage in business activities; e-commerce in a narrow sense is defined as mainly using the Internet to engage in business or activities. Whether it is the concept of e-commerce in a broad or narrow sense, e-commerce covers two aspects: first, it cannot be separated from the platform of the Internet. Without the Internet, it cannot be called e-commerce; second, what is completed through the Internet is business activities.

In a narrow sense, electronic commerce (EC for short) refers to: through the use of electronic tools such as the Internet (these tools include telegraph, telephone, radio, television, fax, computer, computer network, mobile communications etc.) business and trade activities conducted on a global scale. It is the sum of various business activities conducted based on computer networks, including the actions of providers of goods and services, advertisers, consumers, intermediaries and other relevant parties. E-commerce as people generally understand it refers to e-commerce in a narrow sense.

Broadly speaking, the term e-commerce comes from Electronic Business, which is business affairs activities conducted by electronic means. By using electronic tools such as the Internet, electronic business can be used to share information within the company, between suppliers, customers and partners, to realize the electronic business processes between enterprises, and to cooperate with the electronic production management system within the enterprise to improve The efficiency of all aspects of an enterprise's production, inventory, circulation, and capital.

The United Nations Working Group on Simplifying International Trade Procedures defines e-commerce as: conducting business activities in electronic form, which includes any electronic tool between suppliers, customers, governments and other parties. Such as EDI, Web technology, email, etc., share unstructured business information, and manage and complete various transactions in business activities, management activities and consumer activities.

E-commerce is the entire business process that uses computer technology, network technology and remote communication technology to realize electronic, digital and networked, and commercialized business.

E-commerce is a business transaction process that takes business activities as the main body, is based on computer networks, and uses electronic means as a means, and is conducted within the scope of legal permission.

The concept of Commerce (E-Commerce), in 1997, the company also proposed the concept of Electronic Business (E-Business). E-Commerce focuses on electronic transactions and emphasizes transactions and cooperation between enterprises and external parties, while E-Business has expanded its coverage a lot. Broadly speaking, it refers to the use of various electronic tools to engage in business or activities. In a narrow sense, it refers to activities that use the Internet to engage in business.

Components

Four elements: mall, consumers, products, and logistics.

⒈Buying and selling: Major online platforms provide consumers with high-quality and low-priced goods, attracting consumers to buy and encouraging more merchants to settle in.

⒉ Cooperation: Establish a cooperative relationship with logistics companies to provide the ultimate guarantee for consumers’ purchasing behavior. This is one of the rigid conditions for e-commerce operations.

⒊Service: Logistics, one of the three elements of e-commerce, mainly provides purchasing services to consumers to achieve another transaction.

Associated objects

The formation of e-commerce and transactions are inseparable from the following four relationships:

1. Trading platform

Chapter A three-party e-commerce platform (hereinafter referred to as a third-party trading platform) refers to the sum of information network systems that provide transaction matching and related services to two or more parties in e-commerce activities.

2. Platform operators

A third-party trading platform operator (hereinafter referred to as a platform operator) refers to a person who has registered with the industrial and commercial administration department and obtained a business license to engage in third-party transactions. Natural persons, legal persons and other organizations that operate the platform and provide services to both parties to the transaction.

3. Site Operators

A third-party trading platform site operator (hereinafter referred to as site operator) refers to a natural person or person who engages in transactions and related service activities on an e-commerce trading platform. legal persons and other organizations.

IV. Payment System

The payment system (Payment System) is composed of intermediaries that provide payment and settlement services and professional technical means that realize payment instruction transmission and fund settlement. , a financial arrangement used to realize the settlement of claims and debts and the transfer of funds, sometimes also called a clearing system.

In e-commerce, there are portals that operate relatively complete information flow, capital flow, logistics, etc.

Existence value

The existence value of e-commerce is to allow consumers to shop and pay online through the Internet, saving time and space for customers and enterprises, and greatly improving transaction efficiency, especially It also saves a lot of valuable time for busy office workers. In the 21st century with diversified consumer information, it has become a habit of consumers to learn about local shopping mall product information through online channels such as Baidu WeChat, Taobao, Newegg, etc., and then enjoy on-site shopping, which is convenient and convenient. consumer demand.

Mobile e-commerce

Mobile e-commerce is B2B, B2C or C2C e-commerce that uses wireless terminals such as mobile phones, PDAs and handheld computers. It perfectly combines the Internet, mobile communication technology, short-distance communication technology and other information processing technologies, allowing people to conduct various business activities at any time and anywhere, and realize online and offline shopping and transactions anytime, anywhere, and online electronics. Payment and various transaction activities, business activities, financial activities and related comprehensive service activities, etc.

Mobile e-commerce was born when wireless transmission technology was highly developed, such as the often mentioned 3G technology, the carrier of technological mobile e-commerce. In addition, Wifi and Wapi technology are also one of the options for wireless e-commerce. A mobile phone conference solution that uses your mobile phone to quickly hold conference calls in a timely manner; experience a new concept of mobile conference with the help of 3G/wifi network, and use your mobile phone to manage the conference at any time during the meeting to maximize your work efficiency.

Second Life

The virtual world is a very interesting model for e-commerce. It is a user-defined world where people can interact, entertain and do business, and experience a different life in the virtual world. The most famous virtual world is Second Life.

Marketing methods:

Service marketing, experiential marketing, knowledge marketing, emotional marketing, experiential micro-marketing, educational marketing, differentiated marketing, direct selling, online marketing, search marketing, etc.