Anta's image spokesmen range from Kong Linghui, the Olympic champion in 1999, to Feng Kun, the famous NBA star Scola, the captain of China team, the world table tennis champion Wang Hao and the potential CBA player Wang Bo. The strong sports star lineup has shaped and enhanced Anta's professional brand image.
In p>1998, Anta initiated the Anta Extreme Sports Classic. Up to now, this event has developed into the largest extreme sports event with the highest attention rate and the widest influence in China. In addition, Anta has also sponsored the CUBA, China Men's and Women's Volleyball League and other events, with a total sponsorship amount of over 1 million yuan, which has won the appreciation and recognition from all walks of life.
In October, 24, Anta sponsored China Basketball Professional League for three consecutive years, becoming the only designated partner of sports equipment in CBA Professional League. According to reports, including the cost of product research and development, marketing and other projects, Anta's sponsorship of CBA is expected to exceed 12 million yuan. This shocked the sports industry in China: national brands broke the pattern of international brands monopolizing domestic top-level events, and Anta started the clarion call for sports brands to compete for the domestic market. In February, 25, Anta officially signed a contract with China Table Tennis Association to exclusively sponsor the only designated sports equipment in the China Table Tennis Club Super League for four consecutive seasons from 25 to 28. The cooperation between the two parties will further promote the development of table tennis in China and establish a good image for Anta brand.
Anta has led China's shoe-making industry into the track of international competition. From the launch of all-star combat boots in 24 to the recent tailor-made "King Series" professional basketball shoes for CBA players, Anta has proved its ability to make China players wear professional basketball shoes independently developed by its own nation. This means that from now on, China has professional sports products that match our big sports country, and China's professional sports brands will be recognized by the world.
At the same time, for the development of CBA series products, one of Anta's major actions in 25 was to create the "Sports Science Laboratory", which is located in Anta's headquarters, covering an area of more than 4, square meters, with equipment worth 2 million yuan and nearly 5 researchers. The newly established Anta Sports Science Laboratory is the leading research and development institution in the field of sporting goods in China. Its core strategy is to use technology to lead the brand, start with professional sports equipment such as basketball and running shoes to create high-end products that meet the needs of professional sports, and implement specialization.
this year, Anta launched a new slogan-"keep moving never stops". this international slogan will become a brand-new milestone of Anta, the latest exposition of Anta's sports career, and it also represents Anta's fighting spirit for pursuing higher goals. With the 28 Olympic Games to be held in China, the core of Anta brand has already been integrated into the modern sports spirit. Since actively supporting major sports events in China, Anta has been stepping up its investment in sports marketing along with the development of sports in China. All this stems from Anta's unremitting pursuit-Anta, the leading sports brand in China in 28.