"National wine" gives people the impression of "the best wine in China" or "national wine", but it often lacks sufficient evidence to support it. This will not only mislead consumers, but also affect fair competition in the market. Therefore, it does not conform to the Trademark Law and the examination and trial standards for trademarks starting with "China" and "China" issued by the Trademark Office.
Article 9 of the Advertising Law stipulates that advertisements shall not use such terms as "national level", "superlative level" and "best".
Moutai-related events:
1996, Moutai technology was identified as a state secret to be protected. 200 1, the traditional craft of Moutai was included in the first batch of national material and cultural heritage. In 2006, the State Council approved the inclusion of "Moutai traditional brewing technology" in the first batch of national intangible cultural heritage lists, and declared the world intangible cultural heritage.
On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the protection of Moutai products in the original area.
On March 28th, 20 13, the former General Administration of Quality Supervision, Inspection and Quarantine approved the adjustment of the protection name and scope of geographical indication products of Maotai (Kweichow Moutai).
On October 201August 13, Kweichow Moutai announced that it would abandon the application for trademark registration of "Maotai Liquor", cancel the lawsuit application and apologize to the State Trademark Review and Adjudication Board. 20 18,10 In June, the State Administration for Industry and Commerce requested that the word "national wine" should be removed from the propaganda of Maotai in the future.
The above contents refer to People's Daily-Nanfang Daily: Farewell to Maotai, the "national wine"