the concept of collective trademark refers to the symbol used by societies, associations or other cooperative organizations to express the membership of the joint organization; Used by members of its organization on goods or services to distinguish them from those provided by non-members, this trademark is called a collective trademark. Registration and use of collective trademarks are conducive to the combination of small and medium-sized enterprises, promoting their intensive operation, forming competitive sales channels in the market, promoting the promotion of products and trademarks, and promoting scale operation.