1, to determine the necessity of market research.

2. Define the problem.

3. Establish research objectives.

4. Determine the research and design scheme.

5. Determine the type and source of information.

6. Ensure data collection.

7. Questionnaire design.

8. Determine the sampling scheme and sample size.

9. Collect information.

10, analyze the data.

1 1. Write a research report.

Research process: research scheme writing-questionnaire design-questionnaire implementation-questionnaire collection, collation-data analysis-investigation report writing.

Research methods:

First, copywriting research.

Mainly second-hand data collection, collation and analysis.

The main channels come from online information search and library information search.

Second, field research.

Field investigation can be divided into inquiry, observation and experiment.

1, query method

It is a way for investigators to collect market information by asking questions or soliciting opinions from respondents in various ways. It can be divided into in-depth interviews, GI seminars, questionnaires and other methods, among which questionnaires can be divided into telephone interviews, mail surveys, indwelling questionnaires, home visits, street stops and other forms of investigation.

Matters needing attention when using this method: the questions asked are really necessary, the interviewee has the ability to answer, the interview time should not be too long, and the tone, wording, attitude and atmosphere of the inquiry must be appropriate.

2. Observation method

It is a research method for investigators to observe and record the behaviors and expressions of the respondents directly or through instruments in order to obtain information.

3. Experimental method

It is a method to investigate the market information of a product or the implementation effect of a marketing measure through actual and small-scale marketing activities. The main contents of the experiment include product quality, variety, trademark, appearance, price, promotion method and sales channel. It is often used for trial sales and exhibitions of new products.