How much margin does it take for liquor to settle in Tmall?
First, the basic requirements of liquor investment:
1. The registered capital shall not be less than RMB1100,000 yuan;
2. It has been established for more than one year according to law;
3. Need to be qualified as a general taxpayer;
4. Need a trademark registration certificate (that is, the R mark).
2. Fees for different liquor stores to settle in Tmall:
Flagship store fee:
1, with a deposit of 50,000 yuan (the TM status deposit of the trademark is 654.38+10,000 yuan);
2. The annual service fee is 30,000 yuan;
3.2% technical service fee (2% of sales);
Store fees:
1, with a deposit of 50,000 yuan (the TM status deposit of the trademark is 654.38+10,000 yuan);
2. The annual service fee is 30,000 yuan;
3.2% technical service fee (2% of sales);
Franchise fee:
1, the deposit is 654.38+ten thousand yuan (trademark TM status deposit10.5 million yuan);
2. The annual service fee is 30,000 yuan;
3.2% technical service fee (2% of sales).
Liquor industry, especially high-end liquor enterprises, has always been famous for its high gross profit margin, but under the new situation of retail reform, major enterprises are also facing a turning point.
Under the new retail trend, it has always been the choice of head enterprises to enter Tmall Mall to achieve the second transformation and upgrading.
As the leader of domestic e-commerce platform, Tmall Mall has a large traffic base and is the first choice for enterprises to transform online channels to increase sales.
In the face of the ever-expanding e-commerce market, liquor merchants must seize the opportunity to settle in Tmall and get traffic dividends.