Cadillac's famous Corolla coat of arms symbolizes its leading position in the automobile industry. This profound and exquisite symbol is also the symbol of Cadillac family as a royal aristocrat, and it also shows the courage and honor of the founders and ancestors of Detroit city. The Corolla badge is taken from the badge used by Mr. Cadillac.
Although Cadillac badge was not registered as a trademark until 1906. But it has been used since September 1902. In the early badge design, merlettes leans to the left, and the garlands composed of tulip buds extend upward from both sides and meet at the crown at the top.
Evolution of Cadillac logo;
Since the birth of Cadillac logo, the design of its corolla and shield has been changing in different times, as many as 30 times in a hundred years. At the beginning of this century, Cadillac once again carried out a series of refreshing innovations on the logo, and the Corolla shield logo once again bore the brunt.
The new logo is bright in color and sharp in outline, and the overall background is platinum, while Corolla retains the original color: gold and pure black are in harmony, symbolizing wisdom and wealth; The shield consists of simple bricks of different colors.
Red symbolizes bold action, silver represents purity, kindness, virtue and wealth, and blue represents chivalry. The new logo once again outlines the classic, noble and breakthrough spirit of Cadillac brand.