Meaning: Starbucks’ green logo is a double-tailed Poseidon image that looks like a mermaid. This logo was designed in 1971 by Terry Heckler, a young designer in Seattle, who was inspired by medieval woodcut Poseidon statues. of. The mermaid image on the logo also conveys the dual meaning of primitive and modern: her face is very simple, but it is packaged in a modern abstract form, with black and white in the middle and only surrounded by a circle of color on the outside.

It is a 16th-century Scandinavian wood carving of a two-tailed mermaid with naked breasts and a fully visible double fish tail. The second version of the logo follows the original mermaid pattern, but makes some modifications. She does not have naked breasts, and changes the color of the logo to green to represent daily coffee, thus integrating the characteristics of the original Starbucks and daily coffee. The trademark was born.

Values

With Starbucks partners, coffee and customers as the core, we strive to practice the following values:

——Create a warm and belonging place Culture that embraces and welcomes everyone.

—— Active actions are used to challenge the status quo, break stereotypes, and use innovative methods to achieve the mutual growth of the company and its partners.

—— In every moment when we are connected to each other, Starbucks is dedicated, open to each other, and respectful to each other.

—— For everything, Starbucks does its best, does its best, and dares to take responsibility. From a humanistic perspective, Starbucks pursues outstanding performance.