1. KFC (KentuckyFried Chicken), referred to as KFC for short, is one of the multinational chain restaurants in the United States, and the second largest fast food and the largest fried chicken chain enterprise in the world. It was founded by the founder Colonel Harland Sanders in 1952 and mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, covered rice, egg tarts and soda.

2. KFC belongs to Yum! China Holdings Limited ("Yum! China" for short), which is the franchisee of Yum Brands in Chinese mainland and has the exclusive right to operate the KFC brand in Chinese mainland;

3. KFC and Pepsi have formed a strategic alliance to regularly sell carbonated drinks provided by Pepsi. In June 217, the "Top 1 BrandZ Most Valuable Global Brands in 217" announced that KFC's trademark brand value was about 5 billion, ranking 81st.