Current location - Trademark Inquiry Complete Network - Trademark inquiry - Why does Adidas have a blue and black trademark?
Why does Adidas have a blue and black trademark?
1972, Adidas first adopted the clover trademark. The four-leaf clover represents the Olympic spirit and the goal that athletes have been pursuing-"higher, faster and stronger". Many people think that the pattern of clover represents a blooming flower. In fact, it originally represented a map of the world, connecting three continental plates together, and also referred to three belts sewn by Adi Dassler, the founder of Adidas.

2005-4/20054 1 1 16277 105 . jpg

1996, adidas chose the centenary of the birth of the modern Olympic Games as the starting point.

Celebrate the great achievements of the past and look forward to the future. Clover only

Will appear in the classic series of products, and all other products will be replaced by the new "three"

The trademark "Daoba" represents the high-quality connotation and future prospect of the brand.

/UploadFile/2005-4/20054 1 1 1627406 16 . jpg

The products with three stripes are all sports series.

Clover is mainly aimed at retro and leisure markets.

References:

Undeterred