What are the seven characteristics of trademark logo design? The intellectual property rights are introduced in detail below.

The company's trademark is the symbol of the company. The characteristics of a trademark are determined by the function and form of the trademark. Compared with other visual communication methods, it needs to convey the richer content of the product in a more concise and summary way in less space. Trademark design has the artistic characteristics of using small to see big, and using less to win more. Precisely because the trademark is "small", "less" and refined, but it can achieve the connotation of "big" and "many", this requires that the characteristics of the company's logo design must be obvious and outstanding.

1. Diversity: There are many types of logos and a wide range of uses. In terms of their application forms, composition forms, and expression methods, they are extremely diverse. Their application forms are not only flat (almost any material plane can be used), There are also three-dimensional ones (such as reliefs, garden sculptures, arbitrary-shaped three-dimensional objects, or special styles of packaging, containers, etc.).

The form of their composition includes direct use of objects and text symbols. Some are composed of concrete, imagery or abstract graphics, and some are composed of colors. Most logos are composed of several basic forms. In terms of expression methods, their richness and diversity are almost difficult to summarize, and they are random. With the development of science and technology, culture and art, we are always innovating.

2. Artistry: All non-natural signs designed through trademark design have a certain degree of artistry that meets both practical requirements and aesthetics. Principle. Giving people a sense of beauty is the basic requirement for their artistry. Generally speaking, logos with strong artistic qualities can attract and impress people more, and the high degree of artistry in logos is indicative of the progress of the times and civilization. Needs are the reflection of people’s increasingly higher cultural literacy and aesthetic psychology needs.

3. Accuracy: No matter what the logo is to explain or indicate, whether it is a moral or a symbol, its meaning must be accurate. . First of all, it must be easy to understand and conform to people's cognitive psychology and cognitive ability. Secondly, it must be accurate to avoid unexpected misunderstandings or misunderstandings. It should be noted clearly and accurately in a very short time. This is the mark. Advantages of being better than language and faster than language.

4. Durability: Unlike advertisements or other promotional materials, logos generally have long-term use value and are not easily changed.

5. Functionality: The essence of trademark design lies in its functionality. Although artistically designed logos have ornamental value, logos are not mainly for people to watch, but for practicality. Logos are necessary for people to carry out production activities and social activities. An indispensable intuitive tool.

6. Identification: The most prominent feature of logos is that each has a unique appearance, is easy to identify, shows the characteristics of things, and marks the different meanings of things. The distinction and attribution are the hallmarks. Main functions. Various signs are directly related to the fundamental interests of the country, groups and even individuals, and must not be similar or confused with each other to avoid misunderstandings. Therefore, the signs must be distinctive, recognizable at a glance, and unforgettable.

7. Conspicuousness: Conspicuousness is another important feature of logos. Except for invisible logos, most logos are designed to attract people's attention. Therefore, strong and eye-catching colors and concise and clear graphics are the usual characteristics of logos.

A good brand logo design is distinctive, appropriate, useful, vivid and concise, and it conveys the owner's intended message. Behind the effective logo design is usually conveyed. Concepts and meanings, it expresses implicit messages. A brand logo should be printable in most situations at any size and be useful without color. A famous logo design essentially condenses two things: outstanding concept and excellent execution.

The above are the seven characteristics of trademark logo design. What are the standards? all content. For more questions about trademarks, please feel free to consult a professional intellectual property consultant! What materials are needed for personal trademark registration application? Trademark logo