Trademark, as the external image and symbol of an enterprise, is an intangible asset of the enterprise. If promoted and used properly, it will bring huge economic benefits to the enterprise and make the enterprise continue to appreciate. However, if a company uses a logo that is not recognized by the Trademark Office, or is registered, as its own trademark to promote its company and products, it will bring a huge crisis to the company, and may even lead to direct bankruptcy of the company.

Below, the editor lists 5 points about the dangers of enterprises not using registered trademarks:

1. The exclusive right of trademarks cannot be protected by law

2. A trademark that has been launched is easy to be registered by others

3. Once it is registered, it is an infringement to use the trademark again

4. It is easy to be counterfeited, damaging the corporate and brand image

5. If it is registered or counterfeited, the company will spend a large amount of money to redeem the trademark in order to continue to use the brand, which will inevitably cause huge losses to the company.

Therefore, in the fierce business competition, companies must not only work hard on products and services, but also learn to use legal weapons to protect their intellectual property rights in terms of branding. Start-ups should purchase trademarks and make early plans for their own business through Zhilian.