Zhonghui Design (professional packaging design company) answers:

The color of food packaging plays a vital role in consumer purchasing decisions, and great emphasis should be placed on matching. The following are some food packaging design color matching principles for reference:

Choose according to the variety of colors

The color of the food itself has strong recognition and appeal. Color matching. For example: orange, red, and yellow are widely used in the packaging design of popular snacks, while yellow-green and lavender are suitable for the packaging of sparkling drinks.

Select according to the nature of packaging improvement

Different food packaging sometimes uses fluorescent pink special effects colors on the packaging, which creates a visual impact on the visual experience and increases the artistic sense of the packaging. and selling points. In addition, the perception of food taste can also be adjusted through color. For example, most ice creams are rich in light blue, lavender and light green colors, which will make people feel cool and consistent with its own taste. The symbols complement each other.

Filter based on background color

Background color has a great impact. For summer products, colors such as dark yellow and dark blue should be avoided as much as possible, and soft colors such as red, orange, and yellow should be used; for winter food packaging, gray tones or cool colors should be used appropriately.

Coordinate according to the color of the brand LOGO

Designers can use daily market research and cultural aesthetic market analysis methods to emphasize the brand's image, personality and popularity, and even related auspiciousness. Objects, etc., to read and use the color of the brand LOGO as the basic color matching to design other elements.

Pay attention to adaptability

When designing food packaging, you also need to consider the need to adapt to multiple marketing channels. In addition to traditional physical stores, the rise of Internet e-commerce has enabled more consumers to purchase goods online. Therefore, food packaging design also needs to consider the visual effects and presentation that will be produced on the mobile phone screen. The design needs to be complete in terms of color sound production, beautiful layout, and easy readability.

In short, excellent food packaging design not only pays attention to the recognition and appeal of the color of the food packaging itself, but also involves a variety of color matching principles, implements the so-called "letting a hundred flowers bloom" plan, and considers the brand LOGO and sales market environment. needs. When making color matching, it is necessary to flexibly handle it according to the product characteristics and the preferences of the target group to obtain good visual effects and achieve the expected promotion effect.

Zhonghui Design Original Packaging Design

The above are the answers provided by Zhonghui Design (a professional packaging design company). I hope it will be helpful to everyone.