if the difference in the name of a store is enough to mislead consumers, it can be regarded as trademark infringement, which is an act of unfair competition, and the infringed can demand compensation from the infringer.

relevant laws and regulations

Article 58 of the Trademark Law of the People's Republic of China

Where a registered trademark or an unregistered well-known trademark of another person is used as a font size in an enterprise name, which misleads the public and constitutes unfair competition, it shall be dealt with in accordance with the Law of the People's Republic of China on Anti-Unfair Competition.

Anti-Unfair Competition Law

Article 6 A business operator shall not commit the following confusing acts, which may mislead people into thinking that it is another person's goods or has a specific connection with others:

(1) unauthorized use of the same or similar marks such as product names, packaging and decoration that have certain influence on others;

(2) unauthorized use of enterprise names (including abbreviations, font sizes, etc.), social organization names (including abbreviations, etc.) and names (including pen names, stage names, translated names, etc.) that have certain influence on others;

(3) unauthorized use of domain names, website names, web pages, etc. that others have certain influence on;

(4) other confusing behaviors that can lead people to mistakenly think that they are other people's goods or have specific connections with others.

article 18 if an operator violates the provisions of article 6 of this law and commits confusion, the supervision and inspection department shall order him to stop the illegal act and confiscate the illegal goods. If the illegal business amount is more than 5 thousand yuan, a fine of less than five times the illegal business amount may be imposed; If there is no illegal business amount or the illegal business amount is less than 5 thousand yuan, a fine of less than 25 thousand yuan may be imposed. If the circumstances are serious, the business license shall be revoked.

if the business operator's registered enterprise name violates the provisions of article 6 of this law, it shall go through the registration of name change in time; Before the name is changed, the original enterprise registration authority shall replace its name with a unified social credit code.