Arc'teryx and Burberry's trademarks have their own unique meanings from design to meaning.
1. Archaeopteryx is a Canadian outdoor clothing brand. Its name and trademark come from Archaeopteryx, the earliest bird known to mankind.
Archa'teryx trademark
2. Burberry upgraded its brand in August 2018 and replaced it with a new trademark LOGO, which no longer has graphics. The graphics of the new LOGO have been simplified, and the font has been changed to a serif English font, and "LONDON" is marked at the bottom to highlight the distinguished British origin.
Burberry’s old logo and trademark
Burberry’s new logo and trademark