The Trademark Office’s review rules for word trademarks mainly rely on the following items:

(1) The composition of Chinese characters in Chinese trademarks is the same, only the font or design, phonetic notation, and arrangement order are different. regarded as similar trademarks.

(2) A Chinese trademark consists of three or more Chinese characters, and only a few Chinese characters are different, and the whole has no meaning or no obvious difference in meaning, and is regarded as a similar trademark.

(3) If the pronunciation of the trademark characters is the same or similar, and the glyphs or overall appearance are similar, they shall be regarded as similar trademarks.

(4) The trademark words have the same or similar meaning, and are regarded as similar trademarks.

(5) The trademark text is composed of overlapping words and words, and is regarded as a similar trademark.

(6) A trademark that is the addition of the common name and model of the product to someone else’s prior trademark shall be regarded as a similar trademark.

(7) A trademark is a trademark that is added to someone else’s prior trademark with certain words indicating the place where the goods are produced, sold or used, and is regarded as a similar trademark.

(8) A trademark is a trademark that adds words directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods to someone else’s prior trademark, and is regarded as a similar trademark.

(9) A trademark is a modified adjective or adverb added to someone else’s earlier trademark, as well as other words that are less distinctive in the trademark. The meaning expressed is basically the same, and it is regarded as a similar trademark. .

(10) Two trademarks or one of them consists of two or more relatively independent parts, and the significant parts are similar, they shall be regarded as similar trademarks.

(11) If a trademark completely includes another person’s previously well-known or distinctive word trademark, which is likely to cause the relevant public to believe that it belongs to a series of trademarks and thus misidentify the source of the goods or services, it shall be deemed to be are similar trademarks.