My personal opinion is that Lao Wang invented it
Haha, just kidding
Because it includes the previous signboards, wine flags and even the sales of children and daughters. The straw stick stuck in the head can be called advertising.
So the earliest one can only be said to be "Lao Wang sells melons"
These are some information found later
The earliest newspaper advertisement in the world It comes from a horse-hunting reward advertisement published in the British "News Weekly" in 1650.
The world’s earliest television advertisement was from November 5 to 13, 1930. The Eugene Company on Derby Street in London, England, used Baird Cable TV to broadcast the "Eugene Style" performed at the Olympia Fashion Festival. "Electric perm advertisement. The content is: As long as you use the Eugene Sacher method of electric perm patented by Eugene Company, you will get soft, beautiful and natural hair ripples.
The world's earliest radio advertisement was broadcast at 5:15 pm on August 28, 1922. It is an advertisement for sale of the newly built apartment "Hawson Hall" broadcast by New York Radio in the United States. The advertising fee for airing this ad for 5 consecutive days is $500.
The world's earliest light advertisement appeared on the streets of London, England in 1882. The installer of the light advertisement was named Hammer.
The largest advertisement in the world is installed on the 23rd floor of the "Canadian" Building in Canada, with a height of 285 meters from the ground. Each letter of the advertisement is 6.7 meters long and 6 meters wide.
The largest street sign advertisement in the world is erected in Times Square between 44th Street and 45th Street in New York, USA. The picture shows two 13-meter-high wine bottles containing "Sea gram of Scotch whiskey; another 24-meter-long bottle containing "Gordon's gin".
The largest neon sign in the world is the advertisement of the Atlantic Coast Railway Company in Fort Tamba, Florida. It is 118 meters long, 23 meters high, and the total length of the light tube is 1,208 meters.
The following are some of the best advertisements in China. If you are not interested, you can skip them
The earliest industrial and commercial printed advertisements in China were produced by the Liujia Needle Shop in Jinan during the Northern Song Dynasty. This advertisement is four inches square, with the trademark - white rabbit pounding medicine - in the center. The top eight characters read "Jinan Liujia Kung Fu Needle Shop", and the bottom is the business items and quality requirements: "Buy high-quality steel bars, make kung fu." The fine needle will not be used in the house. "The business policy is: "Customers become vendors, don't worry about it." There are also 11 words printed on the left and right, "Recognize the white rabbit in front of the door to remember Qing Ji Bai." The text is concise and concise. The image is sharp.
The earliest advertising punchline introduced in China was the slogan of Shanghai Liang Xinji Toothbrush Store in the first half of the 20th century: "Not a penny is pulled out."
The most famous surname advertisement in China is "Zhang Xiaoquan" in Hangzhou. , Sichuan's "Lai Tangyuan", Beijing's "Wang Mazi", "Moodle Soup", "Kite Ha", "Yang Diao Yang", and "Grape Chang".
The earliest advertisement in China that aroused criticism and criticism was the huge neon sign of Japan's "Toshiba" on the top of the Shanghai International Hotel in 1985, which could be seen six to seven kilometers away. At that time, the dazzling "Toshiba" advertisement stung the kind-hearted patriotism of many Chinese people, thinking it was "economic aggression." Various criticisms and angry accusations came one after another, and the news media launched a vigorous debate on this. It was not until the leaders of the Shanghai Municipal Party Committee of the Communist Party of China made a clear statement that the "Toshiba" advertisement was spared from falling down the 24th floor.
The earliest enterprise in China to invest huge amounts of advertising expenses was China Great Wall Group. In 1988, the annual advertising expenses were RMB 6 million.
The most imitated advertisement in China: Xizhilang’s Titanic
Everything can be plagiarized or imitated, and advertising is certainly not immune. I still remember that one person said "Great Wall electric fan, Great Wall fan", and the other parroted "Phoenix audio, Phoenix audio". After "Titanic" became a hit in China, many advertisers started thinking about registering the Titanic trademark. Zhao Lirong was even more amusing and even sang the theme song of "Titanic" on the Spring Festival night. Face it.
But these are not as thorough and vulgar imitations as Xizhilang's "Crystal Love - Titanic Chapter". The sweet and cheesy image of lovers, fake scenery, the whole thing feels very cheap. Maybe it’s not that it’s impossible to imitate, but it’s just that it’s difficult to grasp the appropriateness.
The most touching advertisement: Communication is caring
There have been many advertisements over the years, but not many are truly touching. Zhang Yimou shot a set of image advertisements for Ericsson in 1997: A middle-aged man went home for a routine visit on weekends, and then told his father that he wanted to go out to socialize. The father held the newspaper and nodded silently. When the son walked downstairs, he looked up and saw His father was standing at the window watching him leave. When the father sighed and was about to put on his reading glasses and read the newspaper again, the son pushed in the door and said to his father: "Dad, I'm not going anywhere today. I'm staying with you at home." There are three lines in this series, respectively. It concludes with "Communication is love", "Communication is understanding", "Communication is caring", which can move people if you think about it carefully. This is a deafening voice for the new generation, who are clamoring for a "generation gap" with their parents.
The most "sweating" advertisement: Motorola cd928
Motorola cd928 dual-band mobile phone uses a high-altitude flying man to interpret the concept of freely switching time and space and "leap to infinite" Advertising can really be regarded as a model of "winning by taking risks".
A very courageous, calm and confident white-collar worker grabs a swing and swings it wildly at an altitude of hundreds of meters. It really feels like being born in the sky and flying over the natural chasm. The advertisement is unique in its creativity, has clear appeal, and arouses people's psychological feelings extremely well. It is dangerous, but it is very accurate.
The happiest advertisement: McDonald's Baby
It is a success in making people accept the message conveyed by the advertisement with a smile. McDonald's does this very well. A baby in a cradle cries and laughs as the McDonald's logo disappears and appears in the window. The childlike innocence makes people laugh. The child used mice to seduce the kitten, and the kitten used french fries to seduce the child. It was also hilarious. Many domestic advertisements also want to make people happy. They go out of their way to attract people. The most common one is to hire comedians to do advertisements. Unfortunately, Zhao Benshan's "Diarrhea Stop" and Zhao Lirong's "Bone Pain Patch" advertisements make people laugh. .
The most outrageous advertisement: Philips Great Wall
The year before last, at many subway stations in Shanghai, there was such a light box advertisement for Philips mobile phones. A man was holding a Philips mobile phone. The mobile phone sits on the Great Wall. The man contrasts with the size of the mobile phone and the small size of the Great Wall. When a manager in Hangzhou saw it, he got angry and said: The Great Wall is a symbol of China. Isn't this a waste of us Chinese people? He filed a lawsuit with the Shanghai Industrial and Commercial Bureau, and the Philips advertisement was seized.
Among all advertisements, nothing makes Chinese people more angry than advertisements that hurt national feelings. Usually foreign businesses are well aware of this. Marlboro and Coca-Cola will also use advertisements with Chinese characteristics to please the Chinese people.
The scariest ad: "Gunfighter" insecticide
Perhaps the "Gunshot" ad aimed at viewers who like to watch American western movies, depicting a spooky western tavern Inside, a vague figure of a cowboy wearing a cowboy hat appeared in front of the door. The cowboy took out a stick of insecticide from the waist where the gun should be hung, and spun it around in his hand several times skillfully like a gun. , but saw "where the gunfire sounded", a circle of mosquitoes fell on the ground. Then the words "Gunmen, travel all over the world to fight against injustice" appeared. The entire atmosphere and sound effects strive to be sensational. The cowboy's unshaven face is half covered by a hat, and his true face is finally revealed. A pesticide advertisement, what about it?
The most distinctive advertisement with Chinese characteristics: Want Want
The name Want Want itself has the connotation of good words, "to make you prosperous" This is the theme that runs through the entire advertisement. With this move, Want Want has broken through the boundaries of children's puffed food and has been featured on reunion tables and gift cabinets during the New Year. The same cultural tradition makes Taiwanese companies better at using advertising to cater to the Chinese people's mentality of "seeking good fortune and loving excitement".
The most misleading advertisement: Xie Jin's advertisement for "The Revolution of Learning"
Xie Jin, a famous director, also advertised, and he wrote "Study" for Americans. revolution". Director Xie, with a solemn face, stood against a dark background and solemnly declared to the Chinese people: "Reading this book can change a child's life." "The Revolution of Learning" struck again and sold 5 million copies at once, which must have resonated with people. Director Xie’s trust is not irrelevant. Later I heard that this book is a learning strategy written by foreigners based on the characteristics of foreign teaching. At least in terms of the estimation of "how long it takes to learn English", it is not suitable for domestic students.
The most "disappointing" advertisement: Master Kong
Many people have developed the habit of "watching advertisements and shopping" under the bombardment of TV advertisements, and are willing to let advertisements lead them. Walk. In the Master Kong instant noodles advertisement, red soup, green vegetable buns, and beef are beckoning, and the beautiful promise of adding ingredients without increasing the price is tempting, making people irresistible, and buying it again will not be the same. This kind of "delicious food can be seen" refers specifically to being on TV, not in consumers' bowls. However, this in turn proves that this advertising slogan is indeed a success.
The most interesting advertisement: Kodak Film
Even if you add together the advertisements made by comedians such as Chen Peisi, Ge You, Gong Hanlin, etc., they may not be as good as the advertisement of Kodak Film. The "wonderful moment" of the little boy being pressed into the barber's chair to get his hair cut was funny and adorable. Similar to McDonald's BB, in Kodak's childlike advertisement, the little boy is both loving and pitiful, happy and warm, full of rich interest in life, and unforgettable.
The most annoying advertisement: Golden Throat Treasure
"Golden Throat Treasure, effective when you enter it." To be honest, this advertisement is not the most creative and crudely produced. , but the scary thing is that it hasn’t changed for ten years, a bunch of people and one man’s loud voice...repeated over and over again, making people unable to help but feel annoyed.
The most touching public service announcement: Saatchi & Saatchi’s Re-employment Public Service Announcement
Saatchi & Saatchi Advertising Company is very famous, and the public service advertisements they shot for laid-off workers for CCTV are really good . This is a series, including "Guangzhou Chapter", "Shanghai Chapter" and "Beijing Chapter". I haven't read "Guangzhou Chapter". "Shanghai Chapter" attracted me as soon as it came out. At that time, I felt like how could CCTV's public service announcements be so good? Later I heard that the protagonist of "Shanghai Chapter" was already re-employed at that time. The best part is "Beijing", which is narrated by a couple. They were shot separately and the editing is very good. In particular, two people told the story about the wife buying her husband a pair of shoes on his birthday. The transition from the wife's words to the husband's words was natural and smooth, one sentence per sentence, which was very touching. In recent years, people have become very fond of the method of "telling people's own stories," not to mention that here it is the people themselves who tell it.
The most reassuring advertisement: Robust purified water
Green food is becoming more and more fashionable, and the black five categories that were popular in the past seem a bit outdated. Among all green foods, purified water is a special force. Wahaha, Nongfu Spring, Robust, etc. are vigorously expounding the benefits of drinking purified water. Of course, the premise is that you must drink their brands. The sentence "Robust purified water, 27 layers of filtration" is enough to make countless people drink it happily. The appeal of this advertising subject is profound and transparent, just like the filtered water source, which makes people feel unforgettable at first sight. Feel. What’s more important is that you can drink it with peace of mind, just like the old woman in the white cat cleaning advertisement said, “I have been using white cats for so many years, so I can rest assured.”
The most sensational advertisement: Siemens Chenmei Chapter
There are many sensational advertisements, but the methods and intensity of the incitement vary. The most sensational one is undoubtedly the one made by Siemens using Chenmei. This ad. This Chinese-American girl plays around with the world with a violin. When she plays the violin and pretends to be crazy and infatuated to passionately advocate for Siemens on the screen, she feels cool, romantic, and sensational enough. So people naturally remember Siemens as the creator of sensationalism.