Why do some trademarks cost thousands of dollars, while others can cost millions? What are the factors that affect the value of a trademark? The following is your comprehensive analysis of Bajie Intellectual Property Trademark Transfer Network.

1. The high value of a trademark is only because of its "integrity"

In the trademark transfer industry, some trademarks are called "remaining trademarks" by practitioners, and their value is greatly reduced. , the "remaining trademark" is also a successfully registered trademark and is protected by the Trademark Law. However, in the early stages of application, when choosing a trademark category, there are less than 10 options for the scope of use of the trademark, or some applications are rejected by the Trademark Office, resulting in less than 10 options for the scope of use of the trademark. It is obviously not cost-effective to purchase a defective trademark, because The scope of application of trademarks has been narrowed.

2. The higher value of multi-category registered trademarks

Trademarks are divided into 45 categories, many of which are related to each other. If a brand registers the same trademark in multiple related categories, it means that the future development prospects of the brand in a certain field are very objective, reducing intellectual property risks. Class I trademarks are more expensive.

3. Trademark prices in popular categories are higher

This is also a trademark transaction, but 22 types of trademarks are very different from 25 types of trademarks. Category 22 mainly includes "ropes, nets, fiber raw materials" and other 22 categories, which are not often mentioned in daily life. The 25th category is "clothing, shoes, and hats", which is far more popular than the former. According to the data collected on the Bajie Intellectual Property Trademark Transfer Network, the third category of daily chemical products, the 25th category of clothing, shoes and hats, the 29th category of food, Convenience food category 30, alcohol category 33, catering and accommodation category 43, and advertising category 35 are all best-selling brands. They are all markets where demand exceeds supply, so prices are on the high side.

4. Brand awareness and visibility affect price

At present, many people have the awareness of trademark layout in advance to register trademarks with the same name and homophones. In the later stage, the trademarks driven by the brand will be more famous. , the price is also higher.

5. The use of a trademark after registration affects the price

The use of a trademark can increase the gold content of the trademark, and its value is higher than that of an unused trademark. The use value of a trademark is mainly reflected in the goodwill of the trademark, and there is no upper limit. Its main value is reflected in pledge, capital contribution, financing, etc.

In addition to the above factors, if it is a national well-known trademark, a provincial well-known trademark related application materials or certificates, trademark product award certificates, etc., the price of the trademark is not cheap. When an enterprise or individual chooses a trademark, they must choose an applicable core trademark. For more trademark transfer, please visit Bajie Intellectual Property Trademark Transfer Website.