From the launch of the entrepreneurial project named "Zhuang Sheng" in January 1990 to the present, the 8,000 employees involved have faced the development of the company while sharing the exciting past. The moment...
Zhuangsheng Co., Ltd. was established
In January 1990, Hong Kong. Zhuangsheng Co., Ltd., the first company of Zhuangsheng Group, was founded.
Zhuangsheng Co., Ltd. is an enterprise engaged in international trade. Utilize Hong Kong's role as a free port to connect mainland China and overseas markets, and organize the export of domestic production materials to Southeast Asia, Europe and the United States.
Beijing Zhuangsheng Real Estate Development Co., Ltd. was established
In 1992, the Beijing investment delegation to Hong Kong regarded the old city reconstruction project in the Xuanwumen area as a key promotion project. This project was once difficult to find a developer due to Xuanwu District's backward municipal infrastructure and high construction costs.
We have seen the potential development opportunities of Xuanwumen and understand the huge difficulties faced in operating the project. We firmly believe that as long as we operate it properly, we will eventually enjoy the good benefits brought by the development of this project.
In November 1992, in accordance with the legal regulations for real estate development in mainland China, we registered Beijing Zhuangsheng Real Estate Development Co., Ltd. in Beijing. At that time, the project was one of the earliest foreign joint venture real estate development companies in Beijing. As the Zhuangsheng Group's project development company covering an area of ??25 hectares on the east side of Xuanwumenwai Street, Beijing Zhuangsheng Real Estate Development Co., Ltd. has since become Zhuangsheng Group's flagship enterprise in mainland China.
We named the project on the east side of Xuanwumenwai Street "Zhuangsheng City", which includes "Zhuangsheng Plaza" and "Zhuangsheng Phase II Residential Area". Since the completion of the planning, this project has been the most comprehensively planned and highest-grade old city renovation project in Beijing.
Demolition of Zhuangsheng Plaza
The Zhuangsheng Plaza project covers an area of ??37,000 square meters, and the demolition involves more than 1,600 households and 62 units. The process of demolition of Zhuangsheng Plaza is the process of us learning to engage in real estate development in mainland China. We have accumulated a lot of experience in old city demolition.
The hard work that began with the demolition work in October 1993 and lasted for six months has become the most memorable part of our entire development process of the Zhuangshengcheng project.
Sponsor the Hong Kong Lunar New Year Fireworks Display
The annual Lunar New Year Fireworks Display is the most grand New Year celebration in Hong Kong. It has always been hosted by large local enterprises and co-organized by the Hong Kong government, and has a great influence among Hong Kong citizens.
In 1995, through the support and coordination of the Hong Kong Group, a fireworks display costing HK$12 million was titled "Zhuang Sheng Fireworks Celebrates the New Year, and the Family Celebrates Peace", which broke geographical boundaries for the first time and was hosted by Beijing Zhuangsheng Real Estate Development Co., Ltd., a company registered in the Mainland, organizes and broadcasts the fireworks display to all parts of the country through Hong Kong ATV, CCTV, and Beijing TV, allowing the people of Hong Kong and the Mainland to celebrate the New Year, *** Enjoy the program.
The north building and the main building of Zhuangsheng Plaza are for sale after the ceiling is closed
Zhuangsheng Plaza is large in scale and complex in structure. The 21-story main building and the 16-story north building are intelligent Class A office buildings, and the 18-story south building is a five-star hotel. The 1st to 6th floors of the podium and the first floor of the basement are super large shopping malls. The total construction area is 370,000 square meters.
The north tower was topped out on January 30, 1996. The main building was topped out on April 16, 1997. The majestic figure of Zhuangsheng Plaza rises from the ruins of the original large tracts of dilapidated and dilapidated buildings.
We organized trade fairs at Johnson Plaza in Hong Kong and Singapore. As the first company to invest in real estate in Beijing, the Grade A office buildings we launched caused a sensation in the local area. Our promotion strategy was a great success. During the three days of the trade fair, the first batch of office buildings was sold out, with sales of nearly US$60 million. This is the market’s recognition of us and the affirmation that Xuanwai Street will become the new commercial center of Beijing!
The opening of Beijing Zhuangsheng Sogo Department Store
According to In accordance with the spirit of the Beijing Urban Construction Master Plan regarding the construction of a number of commercial centers, especially in Nancheng, where urban construction is relatively lagging and commercial facilities are seriously insufficient, there is still no actual shopping mall with a length of more than 10,000 meters. The competent authorities of the Beijing Municipal Government have approved the construction of Zhuangsheng Plaza in A large shopping mall with a construction area of ??120,000 square meters will be arranged inside to meet the needs of adjusting the commercial layout of Beijing and changing the backward appearance of Nancheng.
At that time, the construction area of ??the completed shopping mall reached 84,000 square meters. We studied the pilot experience of Sino-foreign joint venture retail commercial enterprises and realized that introducing advanced foreign commercial enterprise management is a practical way. We contacted Sogo Co., Ltd. (SOGO) of Japan, one of the top ten department store management groups in the world at the time and with a history of more than 170 years, regarding cooperation intentions. In 1997, with the approval of the government, Beijing Wanbao Commercial Bank was reorganized, signed a contract with Japan Sogo Co., Ltd. to use the group's trademark SOGO, and hired Japan Sogo Department Store Group as a shopping mall management consultant. On June 24, 1998, Zhuangsheng SOGO Department Store Beijing store grandly opened.
Since then, we have entered the department store retail industry, and within a few years we have become the best-performing company in the industry. Wuhan Zhuangsheng SOGO Department Store opened
In June 2000, the preparatory work for Wuhan Zhuangsheng SOGO Department Store started. On December 24, 2000, Wuhan Zhuangsheng SOGO Department Store officially opened. As an exploration of our retail business outside Beijing, the opening of Wuhan Zhuangsheng Sogo Department Store marks that the retail industry will become a key industry for our development.
The second phase of the "Zhuangsheng City" project was launched
Based on the outstanding performance of Beijing Zhuangsheng Real Estate Development Co., Ltd. and its subsidiaries, and the optimism about the prospects of the "Zhuangsheng City" project, Guangdong Development The Beijing branch of the bank decided to provide a credit line of 1.6 billion yuan for the second phase of Zhuangsheng's dangerous renovation project. Banks and enterprises cooperated to jointly promote the renovation of Beijing's old city. The breakthrough in funding bottlenecks accelerated the progress of the "Zhuangsheng City" project.
On August 16, 2001, the "Signing of Bank-Enterprise Cooperation Credit Agreement and the Launching Ceremony of Zhuangsheng Phase II Dangerous Renovation Project" between Guangdong Development Bank and Beijing Zhuangsheng Real Estate Development Co., Ltd. was held in the Great Hall of the People. In December 2001, the demolition and construction work of the second phase of Zhuangsheng began, and the magnificent "Zhuangsheng City" began to show its complete outline.
The fourth anniversary of Beijing Zhuangsheng Sogo Department Store
June 24, 2002 is the fourth anniversary of Beijing Zhuangsheng Sogo Department Store. On that day, the mall's total sales reached 43.6 million, breaking the department store industry's single-day sales record of 36 million set on June 24, 2001.
It only took us 4 years to develop from an inexperienced entrant to a national sales champion. Our learning speed and operational efficiency have been concentratedly reflected in this process. In 2003, Beijing Zhuangsheng Sogo Department Store achieved retail sales of 1.41 billion yuan, becoming a leading enterprise in the department store industry in Beijing and the country.
We looked at Xuanwu District’s urban renewal plan with a brand-new way of thinking, and determined the overall development idea of ??revitalizing the entire “Zhuangsheng City” project by completely transforming the image of Xuanwumen.
We are not seeking short-term gains, but first improve the roads and municipal facilities in the Xuanwumen area, then build Zhuangsheng Square to change the bad impression of Xuanwumen, and finally develop residential projects.
In October 2002, Zhuangsheng Phase II East District Residential Project went on sale
Zhuangsheng Phase II Project is a purely residential community, divided into East District and West District, with a total construction area of ??670,000 square meters rice. The west district is adjacent to Zhuangsheng Square, and the south side of the east district is connected to the famous Liulichang Cultural Street and Hepingmen. The community consists of 67 slab-type and tower-type high-rise residential buildings with beautiful appearance, unique design style and luxurious decoration. The well-designed gardens, fully functional sports facilities and simple and practical apartment layouts in the community provide owners with a quiet, leisurely and comfortable quality of life.
Since the launch of the project, it has received positive responses from customers due to its ideal location and excellent planning and design. As of February 2004, the sales rate of this project exceeded 95%, achieving sales of 1.2 billion yuan.
Shanghai Songjiang New Town Transportation Hub Project is launched
Shanghai, as an important strategic deployment of China's reform and opening up, has increasingly become a hub for Chinese and overseas investment due to its important radiating effect on the Yangtze River Basin. Hotspot. Songjiang is located in the southwest of Shanghai. As the focus of Shanghai's "Tenth Five-Year Plan", Songjiang will complete the construction of nearly 360,000 square kilometers by 2005.
Zhuangsheng Group started the Shanghai Songjiang New City Transportation Hub Area in early 2003.
The project includes an urban railway transportation hub, the largest SHOPPING MALL in South China with a total area of ??470,000 square meters, and a residential community covering an area of ??38 hectares.
Through this project, Shanghai will become another key city for Zhuangsheng Group’s real estate development and retail expansion.
Acquisition of "Dexin Holdings"
We began to prepare a backdoor listing plan in 2003. After investigation, we decided to acquire "Dexin Holdings" (0758), a listed company in Hong Kong. In September 2003, the company acquisition was completed.
"Dexin Holdings" is not only an ideal shell company, but its 49% stake in Wuhan Plaza also provides ample space for our retail business portfolio. In December 2003, "Dexin Holdings" officially changed its name to "Zhuangsheng Department Store Group". We will build a unified Zhuangsheng Department Store enterprise based on the "Zhuangsheng Department Store Group".
International Financial Center Project Launched
Beijing International Financial Center is an old city renovation project located on the west side of Xuanwumenwai Street in Beijing. The project covers an area of ??33.3 hectares, including SHOPPING MALL, international convention and exhibition center, Grade A office buildings, five-star hotels, serviced apartments, etc., with a total construction area of ??1.6 million square meters.
The project was launched in December 2003. After the project is completed, it will complement Beijing Zhuangsheng Square and completely change the appearance of Xuanwumenwai Street.
The Beijing Seoul Trade Hall project was launched
At the end of 2003, Zhuangsheng Group and South Korea's Seoul Industrial Promotion Foundation reached a full agreement on the establishment and operation of the "Beijing Seoul Trade Hall" in Zhuangsheng Plaza, Beijing* **Awareness and formed the following implementation plan:
Zhuangsheng Group will provide ***10,000 square meters of commercial property on the 7th and 8th floors of the central office building of Beijing Zhuangsheng Plaza owned by it to The Seoul Industrial Promotion Foundation serves as the "Beijing-Seoul Trade Center" and selects local small and medium-sized enterprises in Seoul to settle in. The "Beijing Seoul Trade Center" will provide Korean companies stationed in a comprehensive business venue with complete software and hardware functions including business offices, international exhibitions, product consignment, bonded warehousing, import and export trade, investment negotiation and other functions. In response to the actual needs of Korean companies, we provide high-quality professional services in property management, information collection, policy consultation, legal services, personnel support, advertising, etc.
The "Beijing Seoul Trade Center" will become a multi-functional and all-round platform for Korean small and medium-sized enterprises to enter and develop in China. At the same time, through this platform, Chinese small and medium-sized enterprises can directly invest and trade with Korean companies without going abroad. The interactive nature of this platform will make it an efficient institution and permanent mechanism for the development of economic and cultural exchanges between Beijing and Seoul, and China and South Korea.
In February 2004, the "Beijing Seoul Trade Center" project received unanimous support from the Beijing Municipal Government and the Hancheng City Government, and is scheduled to be officially put into operation in June 2004.