Backrest sports brand clothes are "back to back", and sports goods brand Kappa.

Kappa brand was born in Italy in 1916. It emerged in Europe as early as the 196s and 197s, and then gradually developed into the most famous sports and leisure clothing brand in Europe. The sports, youth and enthusiastic lifestyle represented by Kappa brand have long been known to the whole world with its highly recognizable brand logo-two men and women sitting back to back.

Nowadays, Kappa brand has been successfully transformed into a functional sports lifestyle brand on the basis of inheriting the original sports genes and integrating new product technologies. The brand takes "rebellion, passion and publicity" as its core concept, "promoting trend culture and influencing trend life" as its goal, and substantially improves consumers' wearing experience with functional product design.

Kappa LOGO design concept

Kappa patterns are two back-to-back trademark registration platforms for male and female Hetai enterprises, staring at the front intently, representing the development of enterprises in a higher and further direction. Silent men and women show the enterprise's concept of meticulous and silent cultivation. The design of the logo is close to life, which makes kappa's design closer to life, showing the brand effect of sports, times and youthfulness, and has the charm of the new era that cannot surpass the trademark registration platform of Hetai enterprises.

The logo is red as a whole, and red is the main color of the brand, which shows a new generation of young and passionate youth.