2. Be loyal both at home and abroad. Speaking of building brand awareness.
3. Share joys and sorrows with employees. Your employees should not be susceptible to you.
4. Continuously strengthen management and training to improve the skills and quality of business personnel, find problems in time and be good at solving problems. Management can't reduce treatment at the same time. 1. profile analysis: find the gap between your product and other similar products. Analyze the overall marketing strategy of competitors and look for opportunities.
2. Consumer analysis: Identify the target audience of your product. If it is a high-end product, don't expect consumers with slightly lower spending power.
3. Sales channels: Analyze whether your current sales channels are reasonable.
4. Advertising strategy: Make clear whether your current advertising appeal target, appeal focus and appeal method are correct.
5. Brand image: whether a complete brand image has been established and how well the audience knows your brand. After defining your target audience, build a brand image for the target audience and analyze what the high-end product image of your product is.
First of all, it is a feasible operation mode to select elite soldiers and strong generals and form a "new market development commando"
If we compare the difficulty of developing and maintaining the market, the difficulty of developing the market accounts for 80%, and the difficulty of maintaining the market only accounts for 20%. It is difficult to explore new markets, which requires the marketing managers who explore new markets to have strong market judgment ability, organizational management ability, market adaptability, media advertising experience and dealer negotiation ability. However, the marketing talents of small and medium-sized enterprises are limited, so it is difficult to have enough marketing managers with professional knowledge and experience in exploring new markets.
Then small and medium-sized enterprises set up a "new market development commando" to explore a set of marketing models suitable for their own enterprises to develop new markets, and then formulate corresponding promotion plans according to the special conditions of the markets to be developed, which will be implemented by the "new market development commando".
The market can be put into trial operation some time in advance. After finding out the general situation of consumers, channels, terminal markets, media, government functional departments, competitors and advertising companies in the local market, the leaders of the "New Market Development Commando" thought that the market would definitely be developed successfully, and then the "New Market Development Commando" entered the market and promoted it on a large scale.
After the successful development, a small number of people are left behind, and others move to another new market.
The operation mode of "New Market Development Commando" has the following advantages:
1, the experience of developing new markets can be continuously summarized, and the marketing model of enterprises can be gradually improved.
2. Bring the experience of market operation to the regional market to prevent the phenomenon of repeated payment of "tuition fees".
3. At the same time, complete the training of marketing team and quickly cultivate a marketing team familiar with market operation.
4. Make up for the shortage of high-quality marketing managers in SMEs.
5. Establish the confidence of dealers and make them think that enterprises attach great importance to regional markets and have strong market operation ability, so it is easy to get strong support from dealers.