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Is Big Face Chicken Steak suing for trademark infringement to make money?

No. Trademark infringement refers to the unauthorized use of a trademark that is identical or similar to one's own, causing confusion or misunderstanding among consumers. Some companies or individuals will deliberately register trademarks that are similar to other well-known brands, and then seek high compensation from the defendant by suing for infringement. This behavior is called trademark squatting or trademark fraud, and is an illegal act.