1. The development history of Coca-Cola in China

In summary, the development of Coca-Cola in the Chinese market should also be divided into two stages:

The first stage, Before liberation, it was the development stage of Coca-Cola in the old Chinese market. The development history of Coca-Cola in China dates back to 1927. At that time, Coca-Cola came to China and set up China's first bottling plant in Shanghai. By 1930, Coca-Cola had established a third bottling plant in Qingdao, China. In 1948, Shanghai had become the first important market outside the United States with annual sales exceeding 1 million boxes. In 1949, with the founding of New China, Coca-Cola Company ceased its business in China.

The second stage, from 1978 to the present, is the stage of Coca-Cola’s return to the Chinese market. In 1978, on the day China and the United States announced the establishment of diplomatic relations, The Coca-Cola Company announced that it would be the first international consumer goods company to return to China and established its first bottling plant in Beijing in 1981. In April 1981, the first workshop dedicated to producing bottled "Coca-Cola" beverages was established in Beijing. In 2000, Coca-Cola moved its China headquarters from Hong Kong to Shanghai, returning to its place of origin in China after an absence of 54 years. By 2003, Coca-Cola's cumulative investment in the Chinese market had exceeded US$1.1 billion, its annual sales had exceeded 600 million TEUs, and the Coca-Cola system employed a total of more than 20,000 employees in the Chinese market. Coca-Cola has established 23 bottling companies and 28 production plants in China in 2003, most of which are controlled by Chinese capital or Chinese companies.

2. The current situation of Coca-Cola in the Chinese market

Coca-Cola has continuously become one of the most famous brands in China. According to a Gallup survey conducted in China in 1999, 81% of Chinese consumers The Coca-Cola brand has been recognized by readers and has been selected as the "Most Popular Beverage" by authoritative organizations for nine consecutive years.

Coca-Cola is currently the best-selling beverage in the Chinese market. The company has a 9% market share in China's soft drink market and a 33% share in China's carbonated beverage market. Coca-Cola has long owned three of the four most well-known carbonated beverage brands in China. Coca-Cola's current localization rate is as high as 98%. The concentrate is produced in Shanghai and sold in RMB. The Coca-Cola Company also purchases raw materials worth more than 6 billion yuan domestically every year, and pays 1.6 billion yuan in taxes to the state every year.