1. WeChat promotion

As we all know, WeChat is the leader in the mobile app industry. Almost all users with purchasing power will have their own WeChat. As a mobile shopping app, WeChat is bound to Take a ride on WeChat. Currently, WeChat promotion includes two aspects: circle of friends promotion and public account promotion.

The basis of Moments promotion is to have enough WeChat friends. First, set an attractive avatar according to your store location, and use functions such as nearby people, drift bottles, and shakes every day. Add enough friends in a targeted manner. For example, if I sell women's clothing, I would set it as the avatar of a handsome natural man and add a female friend.

Note: Posting advertisements immediately is very offensive. You can chat with your friends appropriately to establish a relationship of mutual trust. Use the likes and comments in your circle of friends to let your friends know that you are paying attention. she.

Then share your treasures every day to let everyone know that you have opened a store. Remember, the frequency should not be too frequent. What you will get from brushing up will only be blocked by your friends, and it is best to have some copywriting in the advertisement, as long as it is too direct and explicit. It is recommended to do it three times a day, once in the morning, once at noon and once in the evening.

The basis of public account promotion is that you should first have your own public account (can be a subscription account or a service account), and then use various methods to attract fans. Now basically all walks of life have corresponding public accounts, and it’s a bit late to start now. Let’s share the method: go to the official website of the public account to apply for a subscription number. Once approved, you can increase your fans. Share useful information and experiences for users, and use fans’ sharing to achieve a snowball-like effect of increasing your fans. There are too many ways to promote public accounts, including pasting QR codes and WeChat IDs into various permitted places online (such as QQ space, Weibo, Tieba, forums, Douban, etc.), and exchanging resources with others for mutual promotion. Pay someone to help promote it, print the QR code on flyers offline, and place the QR code in places where people gather. If there is a physical store, put it at the door of the store to encourage customers to follow the official account. There are too many methods, so I won’t give examples one by one here. Just use your brain.

2. Off-site promotion such as forums and post bars

WeChat stores were born in line with the general trend of mobile Internet, but most of the current online shopping users are still accustomed to using computers. Because PCs have many sources of information, PC-side advertisements are also the most effective. As we all know, the traffic of Weidian basically circulates in circles of acquaintances (moments, QQ, Weibo), and everyone is flooded with such advertisements every day. Many people are already immune to this, so off-site promotion (especially on computers) end) is very important to attract traffic.

However, in addition to the store URL, the off-site promotion is a QR code, and the Weidian URL is not perfect for accessing on a computer (because it is only suitable for mobile phones), which will greatly reduce the effect of off-site promotion. . Here, micro-store owners can submit their own micro-stores to Weidian Circle, which is a platform that collects high-quality micro-stores. The biggest advantage of doing this is that they can use the traffic of Weidian Circle itself to showcase their excellent stores;

The second is that the Weidian submitted to the Weidian Circle will have an introduction page, which can be a description with pictures and texts, and there will also be a traffic statistics function for the store owner to query, so you can know what your area is. Ads (even which posts in forums and post bars) are effective, so you can adjust your promotion plan to give you targeted promotion.

3. Weidian’s own channels

With the improvement of Weidian, some of its own promotions have also had some effect.

Friendly stores were previously known as WeChat stores. They find similar stores and exchange store links. It is best to sell complementary products.

Shops will not compete with each other. Use these WeChat stores to Store brings traffic and popularity to your store. In the statistics, you can see the number of users brought to you by Youyou

Weidian. Other WeChat stores’ requests to add you will be displayed in the dynamic. In short, friendship micro-stores use the method of mutual promotion between micro-stores.

Shared promotion means that the store owner sets a certain percentage of commission to the friends who help you promote it. If the commission is appropriate, the more friends who help you promote it, the better the effect. When setting the commission, you must calculate the profit margin of your store's products. It is recommended to generally set it to 5%.

The opening of through trains requires a certain threshold, similar to Taobao's through trains. After opening, you can display your own stores in some prime locations

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This is like the paid advertising promotion of Weidian, which is billed according to clicks. Generally, the effect is very good, but it is also "burning money"