Nike’s four major brands are: AIR JORDAN, Converse, Cole Haan and Bauer NIKE Hockey.

Nike’s four major brands

1. AIR JORDAN:

AIR JORDAN is a Nike brand named after the most famous NBA star in history, Michael Jordan. series, which belongs to Nike's high-end brand.

2. Converse:

Nike has repositioned Converse, placing classic retro shoes such as Converse's AllStar and JackPurcell in the casual fashion market, strengthening the brand's technological strength, and using powerful The marketing team and sales network have allowed Converse to regain its glory and create many hot items.

3. Cole Haan:

Cole Haan, founded in 1928, was acquired by Nike in 1988 and became a brand of Nike. Under Nike, it has gradually developed into a brand symbol of American fashion trends. From the beginning, it only made men's shoes, and gradually expanded to more aspects, integrating excellent craftsmanship and technology, and interpreting classics with fashion.

4. Bauer NIKE Hockey:

Bauer NIKE Hockey is a brand created by Nike specifically for hockey players. Bauer NIKE Hockey was established in 1998. Bauer NIKE Hockey's shoes provide comfort and quality products to more athletes.

Extended information

The Nike trademark pattern is a small hook.

On September 8, 2016, Apple joined hands with Nike to officially launch the second-generation Apple Watch. On March 15, 2017, the March 15 party was exposed. The description of the air cushion of Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes was found to be incorrect.

In March 2021, H&M’s statement of “stopping the use of Xinjiang cotton” caused dissatisfaction among Chinese netizens. In fact, there are many foreign companies that have made statements about "cutting off" with Xinjiang cotton in the past two years. These include BCI members Burberry, Adidas, Nike, New Balance, etc. On March 25, 2021, according to interface data statistics, NIKE issued a statement of "boycott Xinjiang cotton" in March 2020.

Baidu Encyclopedia-Nike