Chanel’s brand logo is the overlapping double C.

When Chanel was twenty-two years old, that is, in 1905, she became a "Cafe singer" and took the stage name "Coco". She made a living by singing in different karaoke bars and coffee shops. . The brand logo is taken from the double C in "Coco".

On the buttons of Chanel clothing or the buckles of leather goods, you can easily find the logo designed by overlapping the double C of Coco Chanel, which makes Chanel fans even more crazy. "spiritual symbol".

Extended information

Brand style:

In January 1971, Coco Chanel passed away at the age of 88. Karl Lagerfeld, the current main designer of Chanel, took the helm in 1986. He uses new techniques to interpret the Chanel spirit of meticulousness, luxury and never fading popularity.

“Chanel represents a style, a timeless and unique style.” Ms. Chanel describes her design in this way. She is not thinking about what to do next, but asking herself what to do next. No matter how it is expressed, the agitation will never stop. The enthusiastic and confident Ms. Chanel incorporates this spirit into every one of her designs, making Chanel a brand with a very personal style.

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