First, trademarks are used not only for goods but also for services. If you are a service provider, you should also note that your store name can also apply for a trademark;
2. Trademarks are different from trade names, which are regional. For example, if your business is in Beijing, if there is no same business name in Beijing, the industrial and commercial bureau can approve your business name; The trademark belongs to the state, and its approval authority is different from that of enterprise registration. Only the State Trademark Office conducts trademark examination and approval. Where there is a prior registration of the same or similar trademark, the application for the same or similar trademark on similar goods by others cannot be approved;
Third, trademark applications are classified by category. A trademark is considered as an application. Where a trademark spans several categories of goods, it shall be registered according to several applications;
4. The period of validity of trademark registration is 10 year, which can be renewed upon expiration;
5. The validity of the trademark is limited by the region. Trademarks registered in China are only valid in China. If you want your trademark to be valid in other countries, you should apply for registration in other countries.
6. Choice of registration method: One is to apply for trademark registration with the Beijing State Trademark Office (China Trademark Law allows its citizens to apply for trademark registration directly with the Trademark Office of the State Administration for Industry and Commerce). Another way is to entrust an experienced trademark agency to provide you with trademark agency services. This will save you a lot of time and energy. Of course, the other party will charge the corresponding agency fee.
Attachment: The business conditions that a trademark agency should have: it can provide accurate legal advice and effective legal services to clients, it must be very familiar with various legal provisions and working procedures such as trademark registration application, use renewal, transfer license, objection in the application process, case analysis, review and defense, it must be familiar with the international classification of trademarks and services, accurately use 34 kinds of goods and services, and understand the connotation of 485 similar groups.
Seven. Inquiring about the prior right of trademark registration: Trademark inquiry refers to inquiring whether the trademark applied by the applicant for trademark registration or his agent is the same as or similar to the trademark of the prior right before filing an application for registration. It is worth noting that although trademark inquiry is not a necessary procedure for registered trademarks (following the principle of voluntary inquiry), this work can greatly reduce the risk of trademark registration and improve the certainty of trademark registration. In the process of inquiry, due to the influence of data processing and trademark application review period, some previously applied trademarks cannot enter the database, so it is impossible to inquire and retrieve this information. In addition, trademark inquiry and examination are undertaken by different personnel, and inquirers and different examiners may have different opinions on the examination point of view. Therefore, the trademark query results cannot be used as a legal basis and have no legal effect. Therefore, it is very important to find a professional trademark inquiry company or a trademark agency with perfect trademark inquiry conditions before registering a trademark.
Eight, the preparation of trademark application materials:
(1) A natural person who applies in the name of a natural person to engage in the production, manufacture, processing, selection, distribution or provision of services of commodities and needs to obtain the exclusive right to use a trademark in accordance with Article 4 of the Trademark Law of People's Republic of China (PRC) shall apply to the Trademark Office for trademark registration. To apply for trademark registration and transfer in the name of a natural person, in addition to submitting the application for trademark registration, trademark patterns and other materials in accordance with the relevant provisions, the following matters should also be noted:
1. Individual industrial and commercial households can apply for trademark registration in the name of the applicant or in the name of the person in charge of registration on the license. When applying in the name of the person in charge, copies of the following materials shall be submitted: (1) ID card of the person in charge; Business license;
2. An individual partnership may file an application for trademark registration in the name of its business license or the name registered in the registration documents of the relevant competent authorities, or in the name of all partners. When applying in the name of all partners, copies of the following materials shall be submitted: (1) Partner ID card; Business license; Partnership agreement.
3. Rural contracted business households may apply for trademark registration in the name of the contractor, and copies of the following materials shall be submitted when applying: (1) the identity card of the contractor; Contract.
4. Other natural persons authorized to engage in business activities according to law may file an application for trademark registration in the name of the business operator listed in the registration documents issued by the relevant administrative organs, and copies of the following materials shall be submitted when applying: (1) the identity card of the business operator; (b) Registration documents issued by the relevant administrative authorities.
5. The scope of goods and services that a natural person applies for trademark registration is limited to the business scope approved by its business license or relevant registration documents, or to the self-operated agricultural and sideline products.
6. The Trademark Office will not accept an application for trademark registration that does not conform to the provisions of Article 4 of the Trademark Law, and notify the applicant in writing. Where the applicant provides false materials to obtain trademark registration, the Trademark Office shall revoke the registered trademark.
9. To apply for registration as an enterprise, it is necessary to produce a copy of the business license of the enterprise and provide a copy of the business license signed by the issuing authority. A complete application for trademark registration, stamped with the official seal of the unit and personal signature.
(2) 10 trademark pattern (for color trademarks with specified colors, 10 color pattern and 1 black and white ink draft shall be submitted). The provided trademark pattern must be clear and easy to stick, and replaced by bright and durable paper or photos, with the length and width not exceeding 10 cm and less than 5 cm. If the direction of the trademark pattern is not clear, it should be indicated by an arrow. When applying for trademarks of cigarettes and cigars, the design can be as big as the actual use.
(3) Prepare the corresponding registration fee: registered trademark fee 1 1,000 yuan. If you entrust a trademark agency, you need to pay a trademark agency fee of about 1 000 yuan.