Some famous brands, such as six walnuts, such as Master Kong, are all famous brands, but people have also seen similar brands, such as big walnuts, such as Kangshuaifu. Let consumers be deceived by carelessness. These miscellaneous brands are also called shanzhai cards. In fact, this is an act suspected of infringing on the trademark rights of others. If they are brought to court, these shanzhai trademarks will stop using shanzhai trademarks and pay economic compensation. However, this kind of cottage brand not only has an impact on consumers, but also brings bad consequences to the brand that has been cottage. So people will try their best to prevent their trademarks from being infringed. Haidilao applied for trademarks such as Tangdilao and Haidilao. Is this a monopolistic behavior?

1. Why does Haidilao register trademarks such as Haidilao's undersea pickup?

Haidilao applied for trademark registration of Haidilao, Haidilao and other similar names. Mainly to prevent some people from making fake houses and confusing consumers, which will not only damage Haidilao's own reputation, but also make consumers suffer losses. That's why Haidilao came up with this idea. In fact, similar businesses have come up with this method before to prevent their trademarks from being copied by others.

Second, is this behavior of Haidilao a monopoly?

First, let's look at the definition of monopoly. Monopoly means that a few large capitalist enterprises manipulate and control the production, price and market of a certain department or several departments through agreements or alliances. The purpose is to obtain high monopoly profits. From this definition, this behavior of Haidilao does not belong to monopoly.

Third, enterprises should design their own trademarks instead of copying others'.

For an enterprise, it should do its own thing in a down-to-earth manner, instead of thinking about some opportunistic methods, such as seizing other people's trademarks. Only by working hard can we make our own enterprises occupy a place in the market.