1. Immersive scene creation: catering + cultural business model

In the most prosperous area and most popular attractions in Changsha, an old building from the 1980s was built using dilapidated building materials. Changsha community. There are a total of 7 floors and more than 30 shops in 20,000 square meters of space. It reproduces the characteristics of urban life in the 1980s. The lime road floors, peeling wall panels, old neon signs, dilapidated door panels, etc. form a strong scene conflict.

The "streets and alleys" all show the vivid old days of the city. Encountering time-honored food stalls gives people an immersive experience that not only evokes the memories of the older generation, but also satisfies them. The retro complex of those born in the 80s and 90s can also create dazzling new ideas for those born in the 00s and 05s.

2. Marketing Exposure: Star Effect + Community Communication

In 2013, by chance, Wen Heyou appeared on Hunan Satellite TV's "Tian Tian Shang Shang". Since then, many celebrities who came to Hunan to record variety shows have come to visit, and Wen Heyou's popularity has continued to increase. Not only mainstream celebrities, but Wen Heyou’s rise in popularity in recent years is also driven by social media. Because it is distinctive enough, it has become a landmark in Changsha. Many Internet celebrities will go there to check in, and short videos and live broadcasts will naturally spread.

3. Brand awareness

In the process of building brand culture, Wenheyou has formed a unique cultural label and brand through storytelling, cultural platform building, and market space expansion. connotation, further improving the catering + cultural creation model.

Extended information

Brand events

In 2015, the Chinese trademark "Wenheyou" was registered, and the international categories are Class 43 and Class 35.

In 2016, Wenhe Youlao Changsha Lobster House settled in Shenzhen.

On January 28, 2018, the "Taiping Street Narrative Exhibition" hosted by Wenheyou Group and jointly organized by Wenheyou Art Museum and Fanyi Studio opened.

In March 2018, Tangrenshen and Wenheyou reached a strategic cooperation. Tangrenshen Group planned to invest no less than 70 million to invest in Wenheyou.

On August 18, 2018, Xiangchun Restaurant joined Changsha Wenheyou.

On October 7, 2018, Wenheyou Lobster House Du Fu Jiangge store officially closed.

In February 2020, Wen Heyou received an investment of nearly 100 million yuan from Canadia Capital.

Baidu Encyclopedia - Wen Heyou