Belongs to the exclusive rights enjoyed by the owner of its registered trademarks in accordance with the law. According to Article 3 of the Trademark Law, a trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. Contents of trademark exclusive rights. The content of trademark exclusive rights refers to the rights enjoyed by trademark registrants in accordance with the law, including the exclusive right to use a registered trademark, the right to prohibit, the right to transfer, the right to license use and the right to renew, etc. The most important of these are the rights of exclusive use and the right of prohibition. The exclusive right to use a trademark is the right of a trademark registrant to use its registered trademark on goods or services approved by the State Trademark Administration. The right of trademark prohibition refers to the right of a trademark registrant to prohibit other units and individuals from using a trademark that is identical or similar to the registered trademark on the same or similar goods or services as the approved goods or services without permission.