Peugeot.

"PEUGEOT" was once translated as "Bieru". The lion image is the logo of the Peugeot brand. It was used in Peugeot's saw blade products in 1847 and evolved into Peugeot's only manufacturing trademark in the mid-1880s. Extended information

The history of the lion began on a beautiful morning in 1847. The two Peugeot brothers Jules and Emile commissioned the Montbéliard jeweler to design a logo for their own products such as hacksaws and other tools. brand.

They wanted to design it in the shape of a lion, which is the heraldry of the Montbéliard region, mainly because the lion can represent the three qualities of Peugeot saw blades: the teeth are durable - like lion teeth, The saw blade is flexible and not easy to break - like a lion's spine, and the cutting speed is as fast as a prancing lion.

Among many design options, the two brothers chose the silhouette of a lion on an arrow. Starting in 1850, Peugeot saw blades began to bear the lion mark. On November 20, 1858, the lion mark was registered at the Royal Museum of Crafts of France.

Reference: Baidu Encyclopedia-Peugeot