The legal protection measures for well-known trademarks include:

1. Industrial and commercial administrative departments at all levels should establish and improve the supervision and inspection system for the recognition of well-known trademarks;

2. The determination follows the principles of case determination and passive protection;

3. Trademarks that are well known to the relevant public can be protected as well-known trademarks.

Legal Basis

Article 13 of the Trademark Law of the People's Republic of China

A trademark that is well known to the relevant public, the holder believes When its rights are infringed, it may apply for well-known trademark protection in accordance with the provisions of this Law.

If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else’s well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited.

Article 4 of the "Regulations on the Identification and Protection of Well-known Trademarks"

The identification of well-known trademarks follows the principles of case-by-case identification and passive protection.

Article 19

The industrial and commercial administrative departments at all levels shall establish and improve the supervision and inspection system for the recognition of well-known trademarks.