AJ is the abbreviation of Air Jordan, and its Chinese name is Flying Jordan. It is a series under Nike and a sports series specially created for the famous basketball player Michael Jordan. The main product of this series is basketball shoes.
The Air Jordan series of sneakers are far ahead of other products in terms of sales and market demand, setting higher design, innovation and functional benchmarks for the entire sports shoe industry every year.
The core of the series lies in the perfect combination of athletes and technology - Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompany the superstar through his glorious career, highlighting his focus on function, innovation and achievement. Relentless pursuit.
Extended information:
Trademark dispute
Dissatisfied with the Chinese pinyin of his name being registered as a trademark for sporting goods, Michael Jordan filed a trademark complaint with the State Administration for Industry and Commerce of China The review committee raised objections and believed that China's Qiaodan Company had a large number of malicious registrations, which far exceeded the production scope of Qiaodan Sports as a sporting goods company and disrupted the order of trademark management.
However, the above requests were rejected by the Trademark Review and Adjudication Board. Since then, Michael Jordan has filed 34 lawsuits with the Trademark Review and Adjudication Board, all of which ended in defeat in the first instance.
On April 13, 2015, these 34 cases were consolidated for the second instance in the Beijing High Court. The case will be pronounced at a later date. In May, the Beijing Higher People's Court made judgments on 32 of the 78 Jordan Sports trademark disputes, ruling that Jordan lost the case.
In 2016, Michael Jordan submitted a complaint to the Supreme People's Court. At a public hearing in December, the Supreme People's Court determined that Michael Jordan had the "prior name right" to the Chinese "Qiaodan".
On March 4, 2020, the Supreme People's Court made a final judgment, holding that the impugned ruling of the Trademark Review and Adjudication Board of the former State Administration for Industry and Commerce, the first-instance judgment of Beijing No. 1 Intermediate People's Court, and the second-instance judgment of Beijing High Court The case was erroneous in both finding of fact and application of law and should be dismissed in favor of Michael Jordan.
Michael Jordan's trademark registration and use of the Chinese "Qiaodan" has obtained legal protection. Jordan Company's registered "Qiaodan" trademark on clothing, shoes and hats and other goods will be cancelled.
Baidu Encyclopedia--AIR JORDAN