(1) Use trademarks on commodities. That is, trademarks are directly used in goods. For example, some car manufacturers make registered trademarks and embed them in the front and trunk of cars. For example, some computer manufacturing enterprises make registered trademarks first, and then embed them into computer display screens and mainframes. The use of trademarks in commodities, although not related to the use efficiency of commodities, has become an integral part of commodities on the whole and aesthetically. This is a common way to use trademarks, especially in some electrical appliances, electronics, clothing, machinery and other commodities. (2) Trademarks are used for commodity packaging. That is, the use of trademarks on commodity packaging. In real life, some commodities, such as food and medicine, need certain packaging. Using trademarks on the packaging of goods, such as printing trademarks on the packaging, is also a common way to use trademarks. (3) Use the trademark on the container. That is, the use of trademarks on the containers of goods. In real life, some commodities, such as wine, oil and other liquid commodities, need to be packed in certain containers. It is also a common way to use trademarks on commodity containers, such as printing trademarks on wine bottles. (4) Use the trademark on the transaction documents. That is, using trademarks in transaction documents such as contract texts. For example, some enterprises directly print trademarks on the letter of intent and the official text of the contract. This way of trademark use is mainly adopted by some foreign-funded enterprises and some domestic-funded enterprises with considerable business scale or comparative advantages, usually the party providing the standard contract text. (5) Use trademarks in advertisements. That is, the use of trademarks in advertising. For example, in the advertising videos produced by some enterprises, the trademarks of enterprises appear repeatedly. Another example is that some enterprises use trademarks in the process of enterprise growth or product introduction and other printed materials. This is also a common use of trademarks. (6) Use trademarks in exhibitions. That is, the use of trademarks in exhibitions. For example, in the display of some products, trademarks are used directly on the company's booth. (7) Use the trademark in other commercial activities. That is, using trademarks in other commercial activities other than the above situations. For example, in a TV series, a company provides sponsorship and uses the trademark of the company in the TV series; Another example is that an enterprise holds a cocktail party and places a special registered trademark of the enterprise at the cocktail party site.