1. Cisco

is named after SanFrancisco, where its headquarters is located, and it is the world leader in Internet network. Although its name has no implied meaning, the blue stripes on the logo text not only represent electromagnets, but also represent the Golden Gate Bridge in San Francisco.

2. National Broadcasting Corporation (NBC)

When designing the logo, color TV was being introduced (which explains the colorful logo), and the broadcasting network hoped to appeal to black and white TV manufacturers to make changes through its logo. Therefore, they adopted a very common phrase at that time, "as proud as a peacock", to show their pride in the new color system. The different colors of feathers represent six branches of NBC.

3. Amazon

Amazon is a giant in the online shopping industry, which is also reflected in its logo. The yellow arrow in the logo starts from "A" and ends at "Z", representing all kinds of goods sold by Amazon. At the same time, this arrow also represents a smile, while the arrow is a non-realistic dimple or laugh pattern. This smile means that people have a pleasant shopping experience in Amazon.

4, American 31 ice cream (BaskinRobbins)

American 31 ice cream is famous for its many flavors (exactly, there are 31 kinds of * * *). This famous number is hidden in the "B" and "R" of the logo, which serve as the arc of "B" and the stem of "R" respectively. This logo symbolizes fun and vitality, just like the feeling of tasting 31 ice cream.

5. Roxy

Roxy is a women's clothing series launched by Quicksilver. In order to attract female customers, Roxy uses a heart as its logo, which is inspired by feminine graphics and the meaning behind them. And this is not an ordinary heart, but two rotating logos of Quicksilver are put together. How to design the brand logo of creative company?

First, the brand logo design should be simple and clear

Today, with the rapid development of the market, China has never lacked brands, let alone any products. Consumers have no patience and will not deliberately remember which brand, so only simple logos can better stay in users' minds.

second, the brand logo must be creative

an excellent logo will be integrated with the creative points of the logo, which is a sublimation of brand positioning. Creative logos can leave a unique impression on users' hearts and stand the test of time. Creativity can be made out of nothing, or extracted from tradition and daily life to bring forth the new.

3. Applicability of brand logo

With the continuous expansion of brand promotion channels, there will be more and more platforms where brand logo appears. Therefore, brand logo design must be suitable for all publicity platforms of enterprises, and each platform has different characteristics or limitations. In the application of brand trademarks, it is necessary to adapt to the conditions of various media, regardless of size, color or shape.

Fourth, the brand logo should conform to the brand tonality

An excellent logo can make people remember and fall in love at a glance, so the brand logo design must be aesthetic, including color matching, pattern lines, and the proportion of elements must conform to the mainstream aesthetic, and it must have creative connotations. For example, the brand positioning is joy, so there must be joyful elements in the logo design; Elegant positioning, we must have elegant design. What's the role of logo design?

LOGO is an English term for logo or trademark, which plays a role in identifying and promoting the company that owns the logo. Through the image logo, consumers can remember the company's main body and brand culture. What is the function of logo design?

1. identifiability

identifiability is one of the important functions of corporate logo. Under the market economy system, the competition is intensifying, and the information faced by the public is complicated, and there are countless logo trademark symbols. Only the logo with distinctive features, easy identification and memory, profound meaning and beautiful shape can stand out in the industry. It can be distinguished from other enterprises, products or services, so that the audience can leave a deep impression on the enterprise, thus enhancing the logo.

2. Leadership

logo is the core of enterprise visual communication elements, and it is also the leading force for enterprises to carry out information dissemination. In the visual identification system, the shape, color and application of the logo directly determine the forms of other identification elements, and the establishment of other elements is centered around the logo. The leading position of the logo is the concentrated expression of enterprise business philosophy and activities, which runs through all business activities of the enterprise and is authoritative.

3. Identity

The logo represents the business philosophy, cultural characteristics and value orientation of the enterprise, reflects the industrial characteristics and business ideas of the enterprise, and is a concrete symbol of the enterprise spirit. The public's recognition of the corporate logo is equivalent to the recognition of the enterprise, and the logo cannot be divorced from the actual situation of the enterprise, which goes against the purpose of the enterprise and only does superficial work, losing the meaning of the logo itself and even having a negative impact on the corporate image.

4. Implication

With the continuous spread of enterprise management and enterprise information, the connotation represented by the logo is becoming richer and richer, and the business activities, advertising, cultural construction and public welfare activities of the enterprise will be accepted by the public, and will be portrayed in their minds through the memory of the logo. After a long period of time, when the public sees the logo again, they will associate it with the products they have purchased and the services they have received, thus connecting the enterprise with the public.

5. Innovative

After the logo is determined, it is not static. With the changes of the times, historical trends and social background, the original logo may not be suitable for the current environment. Changes in the business direction of enterprises and changes in the acceptance groups will also make it necessary to innovate the logo. In short, the logo is always suitable for enterprises and closely integrated with important elements of business activities.